A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Yahoo and Verizon Are Said to Be Near a Cheaper Deal (New York Times)
Yahoo is close to renegotiating its original deal, choosing to take close to $300 million off the price to preserve the sale, a person with knowledge of the matter said on Wednesday.
How 30A’s Multiple Revenue Streams Elevate the Local Site to New Heights (Street Fight)
Tom Grubisich: Founder and CEO Mike Ragsdale explains why diversification is such an important element of 30A’s fast growth into what is now a multimillion-dollar operation. He also explains how community news sites that don’t have a tropical beachfront to boast about can create their own unique, revenue-generating brands.
Facebook Swipes at LinkedIn by Letting Brands Post Job Openings on Pages (VentureBeat)
Rolling out over the next few weeks, Page admins in the U.S. and Canada will be able to post jobs right on Facebook and receive applications through Facebook Messenger. In doing so, the company has taken a swipe at LinkedIn, where job opportunities have long been its domain, but the target audience could be vastly different.
Snap Sets Valuation at $19.5 to $22.5 Billion as IPO Approaches (WSJ)
Snap Inc. set a valuation for itself between $19.5 billion and $22.2 billion, according to people familiar with the matter. Even at the low end of the expected range, it would be the largest U.S.-listed tech offering since Alibaba Group in 2014.
Mobile Ad Requests with Location Data On the Rise (MediaPost)
Ad requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, which based the findings on an analysis of its own mobile ad traffic.
Vize is a Business Intelligence Tool for the Rest of Us (TechCrunch)
Romain Dillet: Chances are that your current company is collecting a ton of data about your customers every second. It’s a goldmine and it often sits there in a corner, unused. Vize is a business intelligence tool that will let you learn more about your business and take advantage of all your data.
Counting on Attribution: Is It Art or Science? (AdExchanger)
Carla Holtze: Digital advertising needs independent counting mechanisms that are not reliant upon those provided by the walled gardens. While I believe that most in the digital advertising industry embrace this concept in theory, adoption of alternative attribution methods has been slow for a number of reasons.