February 2017 – Street Fight

Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply

Joseph Zappa

Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How 5 Brands, Including GrubHub and Hyatt, Are Using Snapchat Spectacles… Mobile Boom Stalls, with Double-Digital Decline in App Installs… What Makes People Buy from a Brand They Follow on Social Media?…

Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves

Joseph Zappa

Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants Businesses to Text with Android Messaging Service… Dash Aims to Turn Driving Machines into Data-Driven Machines… How Retailers Can Best Position Themselves to Thrive in an Age of Disruption…

Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

Joao-Pierre Ruth

Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

A long-brewing change is transforming the way local business listings get used, says SweetIQ’s Mohannad El-Barachi. In a recent interview with he tells Street Fight that the integration of more features, such as chat or connections to social media, opens up new ways for businesses to bring in customers.

Street Fight Daily: Viber Launches In-App Shopping, Small-Ball Retailers and Google Shopping

Joseph Zappa

Street Fight Daily: Viber Launches In-App Shopping, Small-Ball Retailers and Google Shopping

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Chat App Viber to Launch In-app Shopping with Brands Including Macy’s… 7 Ways Small Retailers Can Compete with Retail Giants Using Google Shopping… SocialRank Realtime Helps Marketers Get More Proactive on Social Media…

A New Era for Street Fight

The Editors

A New Era for Street Fight

After nearly six years as a bootstrapped independent business, Street Fight has been acquired by Brandify — and we couldn’t be more excited. The pairing will provide resources to significantly expand Street Fight’s content, events, and research, and will allow us to launch new offerings to create greater value for the industry.

Street Fight: Amazon Responds to Walmart’s Shipping Challenge, Mobile Engagement Drops in Q4

Joseph Zappa

Street Fight: Amazon Responds to Walmart’s Shipping Challenge, Mobile Engagement Drops in Q4

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Strikes Back at Walmart’s Free 2-Day Shipping Offer… Mobile Engagement Sees Unprecedented Drop in Q4 2016… Why Facebook and Snapchat Are Spinning Off Mobile Incubators…

Street Fight Daily: Retailers Emphasize Mobile Web Over Apps, Verizon and Yahoo Close Revised Deal

Joseph Zappa

Street Fight Daily: Retailers Emphasize Mobile Web Over Apps, Verizon and Yahoo Close Revised Deal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Mobile Web is Quietly Killing Off Retail Apps… Why Verizon Decided to Still Buy Yahoo After Big Data Breaches… ‘More Options and Misunderstandings’: Media Buying on Snapchat Confuses Advertisers…