A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Foursquare, Nielsen Team Up to Map Digital Ads to In-Store Visits (MediaPost)
Location data and intelligence provider Foursquare on Monday said it’s teaming up with Nielsen to integrate Attribution by Foursquare into Nielsen’s digital measurement products. In the past, marketers could come to Foursquare to measure increases in foot traffic or to Nielsen to measure in store spending — now the two functions are connected.
Vistaprint Continues Push Into Digital with Focus on Micro-Business Market (Street Fight)
As the company’s platform expands beyond print to include a full-service digital marketing suite, it’s working overtime to change public perception and expand its role as an all-in-one service provider for small and mid-size firms.
Moz Local Offers New Capabilities in Partnership with Yelp (Search Engine Land)
This morning Moz is announcing a significant partnership with Yelp. While there are several elements to the deal, the standout feature is the ability to claim and manage Yelp listings entirely from within Moz Local. Verification also happens from within Moz as well.
How One International Juice Company Takes Its Marketing Local (Street Fight)
Even though Natalie’s Orchid Island Juice Company has customers around the world, its marketing strategy is focused on reaching local markets. Street Fight recently caught up with CMO Natalie Sexton to talk about the company’s approach.
Facebook’s Latest Measurement Error Irks Marketers (Digiday)
Last week, Marketing Land reported that Facebook had been miscalculating how often users react to live videos and how often users like and share links posted on Facebook. Some marketers are questioning Facebook’s maturity, though Facebook is so big that the errors aren’t likely to lead to a wholesale pullback on spending.
In 2017, Media Companies Will Confront Platform-Driven Disruption (Recode)
Rich Raddon: Networks rely on the size of their audience to garner higher distribution fees and drive their advertising business, and the new platforms are drawing audience members away by offering them more personal content choices. More content choice means more competition among content.
Google Has Reportedly Stopped Developing Its Own Self-Driving Car (TechCrunch)
Google has reportedly shelved its long-standing plan to develop its own autonomous vehicle in favor of pursuing partnerships with existing car makers.
Uber and WageWorks Expand Program to Help Commuters Pay for UberPool (VentureBeat)
Uber and consumer benefits platform WageWorks have revealed a U.S.-wide expansion to a program that lets ride-sharing commuters pay using pretax dollars.