November 2016 – Street Fight

State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

David Card

State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline attribution measurement, and one of the most difficult issues facing individual companies, proving ROI to customers.

With New Partnership, Commerce Signals and PlaceIQ Marry Location With Transaction Data

Joao-Pierre Ruth

With New Partnership, Commerce Signals and PlaceIQ Marry Location With Transaction Data

Commerce Signals this week rolled out its new centerpiece product, called databridge. The platform lets marketers see unfiltered transaction data directly from financial institutions when purchases are made. This transaction information is being combined with location data in a new partnership with PlaceIQ.

Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First

Joseph Zappa

Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Popularity of Meal Kits Sees Steady Rise, Cutting Into Supermarket Spending… Google’s Shift to Mobile-First: Mobile Moments That Matter… Gett Secures $100M Loan from Sberbank to Expand Its On-Demand Ride Service…

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

Asif Khan

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.

Street Fight Daily: Google My Business Tests Chat Feature, M-Commerce Sees Conversion Issues

Joseph Zappa

Street Fight Daily: Google My Business Tests Chat Feature, M-Commerce Sees Conversion Issues

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google My Business Tests a Messaging Feature to Enable Business-Customer Communication… Mobile Smartphone Shoppers Struggle with Navigation… E-Commerce Won Black Friday Weekend. Now Walmart Really Has to Compete on Amazon’s Turf…

What Is the Essential Digital Marketing Bundle for Local Businesses?

David Mihm and Mike Blumenthal

What Is the Essential Digital Marketing Bundle for Local Businesses?

Where should small businesses be spending their money (or energy) right now to maximize their digital investment? Mike Blumenthal and David Mihm say it all starts with a website and listings management, and includes a variety of services like email newsletters, reviews management, and even Facebook ads.

Street Fight Daily: Black Friday Store Visits Decline as M-Commerce Soars, Strong Loyalty for Amazon

Joseph Zappa

Street Fight Daily: Black Friday Store Visits Decline as M-Commerce Soars, Strong Loyalty for Amazon

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thanksgiving, Black Friday Store Sales Fall, While M-Commerce Soars… Amazon Enjoys Great Loyalty from U.S. Amazon Shoppers… Marketing the Potential of the Connected Car…

QSRs Are Thriving With Location-Based Data, But There’s a Caveat

Nicole Spector

QSRs Are Thriving With Location-Based Data, But There’s a Caveat

QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks to location-based marketing, and, perhaps more importantly, the data mined from those efforts.

Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation

Tom Grubisich

Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation

In September, Renee Levine and her husband Josh launched their hyperlocal parent-recommendations site in the New York City suburbs of Westchester County, N.Y., Fairfield County in Connecticut and North Jersey. Here, Levine talks about the birth of ParentNation and why the company is building their content strategy around crowdsourcing.

Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday

Joseph Zappa

Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… QSRs Are Thriving with Location-Based Data, But There’s a Caveat… How Top Retailers Are Using Tech to Score Points On Black Friday and Beyond… Location Behavior Could Drive Sales Online During Holidays…

YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’

David Hirschman

YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’

In August, YP announced that former Cox Automotive Media Solutions Group President Jared Rowe would take the company’s helm as CEO. Street Fight recently caught up with Rowe to talk about how he’s found the first few months on the job, how he thinks local is evolving, and when he thinks the last print Yellow Pages will eventually be printed.

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

Joseph Zappa

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Adds Store Visits Data to AdWords Distance and Location Reports… Consumers Turn to the Web to Plan Out Black Friday Shopping… Brick-and-Mortar Retailers Can Take Back the Holiday Momentum…

LBMA Podcast: DineHero, Walkbase, and UrbanAirship

Asif Khan

LBMA Podcast: DineHero, Walkbase, and UrbanAirship

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: HIA Qatar, Kellogg’s, GeoSlam + BlackDog Robotics, PlaceIQ + Nielsen Catalina, Twitter and Intel Drones. Guest: Christiana DiMattesa — Under Armour Resource: Proxbook Report.