A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Google Adds Store Visits Data to AdWords Distance and Location Reports (Search Engine Land)
Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from Black Friday weekend last year.
YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’ (Street Fight)
In August, YP announced that former Cox Automotive Media Solutions Group President Jared Rowe would take the company’s helm as CEO. Street Fight recently caught up with Rowe to talk about the first few months on the job, how he thinks local is evolving, and when he thinks the last print Yellow Pages will be published.
Consumers Turn to the Web to Plan Out Black Friday Shopping (Business Insider)
More than half of Americans are using retailers’ own websites, or sites dedicated to finding deals, to figure out what they’ll buy. Traditional sources like newspapers and retail mailers still have a presence, but as has become plainly evident by now, more and more people are content shopping from home.
6 Tools Merchants Can Use to Implement Surge Pricing (Street Fight)
Not only can surge pricing bring in more revenue during a business’ busiest times — like during the dinner hour for restaurants, or on holiday weekends for theme parks — but it can also spread out demand, encouraging customers to visit during times when businesses would typically be slow.
Brick-and-Mortar Retailers Can Take Back the Holiday Momentum (MediaPost)
David Staas: All of this means that traditional retailers are in a much stronger position than many believe to counter Amazon’s growth and expansion into their markets. The retailers that are poised to win this holiday season are embracing that strength by leveraging an unlikely but formidable asset — their brick-and-mortar stores.
How Facebook’s Metrics Blunder Is Influencing Publishers’ Approach to the Platform (Digiday)
Facebook’s metrics blunder isn’t likely to spark a mass exodus from media owners publishing content on the platform, but it has triggered some major side effects. One of those is loss of confidence in a platform where publishers have devoted a lot of resources.
How Apple Pay and Other Digital Payment Services Change Consumer Spending Habits (Wired)
The impact of a digital payment technology goes beyond the account it’s linked to. Tom Noyes, a former Citibank and Wells Fargo executive and digital payments wonk, says that the implications of Touch ID are potentially radical: It’s not just a new way to pay, it’s changing what a transaction is. “Instead of presenting a payment, you’re presenting your identity,” he says.
Inside BuzzFeed’s Effort to Take On E-Commerce (Fortune)
For the past three weeks, Ben Kaufman, former Quirky CEO, has been leading a team of 10 called BuzzFeed Product Lab. Their mandate is to experiment independently with all forms of commerce until they find a formula that works.