Street Fight Daily: Lyft Launches Ride Request SDK for iOS, Verizon Acquires SocialRadar

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Lyft Launches Ride Request SDK for iOS (VentureBeat)
Lyft has made available an SDK developers can incorporate to integrate ride requests and other capabilities of the on-demand transportation service into their iOS apps. Using the SDK, third-party apps can incorporate Lyft right into their offerings, removing potential friction points and hopefully generated a seamless user experience.

Verizon Requires SocialRadar to Buff Up Mapquest’s Location Data (TechCrunch)
We got word earlier today that Verizon had acquired SocialRadar, a mapping startup founded by Blackboard co-founder Michael Chasen that promises to provide its users with far more accurate location data for businesses — down to where exactly a door is.

5 Ways to Use Social Media to Drive More In-Store Sales This Holiday Season (Street Fight)
’Tis the season for brick-and-mortar businesses to figure out their digital marketing strategies for the holidays, if they haven’t already. With holiday sales coming up next week, here are some ways that businesses can use social media marketing to get more foot traffic into their stores.

AOL Lays Off 500 Employees in Restructuring with Eyes on Mobile, Data, and Video (Recode)
AOL will announce layoffs of five percent of its staff today, with 500 employees expected to lose their jobs. In an interview yesterday, AOL CEO Tim Armstrong said that most of the cuts will come in its corporate units, while resources will be shifted more at mobile, video and data offerings going forward.

SEO Strategies SMBs Should Employ for Peak Retail Season (Search Engine Land)
Dave Davies: Create and optimize your My Google Business page, focus on titles and descriptions, review your content and current rankings, and hijack the success of nearby competitors.

Facebook Jumps Out of the Frying Pan and Into The Fryer with More Measurement Issues (AdExchanger)
Facebook admitted additional measurement errors Wednesday, along with policy and organizational changes meant to narrow the trust gap between marketers and the mobile world’s leading ad platform.

PostUp Launches Multichannel Marketing Suite for Publishing Industry (MediaPost)
The new publishing platform, Continuum, allows media companies to share editorial content across digital channels. From a single user interface, media marketers can publish content across email, SMS, social and mobile push campaigns.

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