October 2016 – Street Fight

Street Fight Daily: Mobile and International Feed Facebook Revenue, Mixed Reviews on AMP

Joseph Zappa

Street Fight Daily: Mobile and International Feed Facebook Revenue, Mixed Reviews on AMP

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile, International Dollars Drive Facebook to Projected $33 Billion in Ad Revenue Next Year… Google AMP Gets Mixed Reviews from Publishers… To Aid Attribution, LeadsRx Launches One Tracking Pixel to Rule Them All…

Street Culture: UberMedia’s Transparency and Deliberate Growth Helps them Win Halloween

April Nowicki

Street Culture: UberMedia’s Transparency and Deliberate Growth Helps them Win Halloween

“We do a lot of different things every day, but it’s not like, ‘check check check,’ everything’s done,” says the company’s CEO Gladys Kong. “It’s about not being afraid to try new things. Keep learning. Keep working at it. Have integrity and deliver excellence”

Street Fight Daily: Feds Restrict Data-Sharing, Speculation That Gannett/Tronc Could Fall Through

Joseph Zappa

Street Fight Daily: Feds Restrict Data-Sharing, Speculation That Gannett/Tronc Could Fall Through

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Broadband Providers Will Soon Need User Permission to Sell User Data… Gannett and Tronc Shares Tank on Speculation Deal is Off… LivingSocial’s Lessons for the Experience Economy…

Street Fight Daily: Groupon Acquires LivingSocial, Businesses Use Ride-Sharing to Create Revenue

Joseph Zappa

Street Fight Daily: Groupon Acquires LivingSocial, Businesses Use Ride-Sharing to Create Revenue

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon is Buying LivingSocial, Plans to Downsize Business to 15 Markets from 27… Snaplytics Debuts Snapchat Revenue Measurement Tool to Inform Brand Marketing… Google Voice Search Comparison Shops on Mobile, Creating Audio Ad Opportunity…

Selling to SMBs: AIDA and The Conversion Zone

Eric Groves

Selling to SMBs: AIDA and The Conversion Zone

I’m often asked by entrepreneurs and venture capitalists alike to talk about what changes throughout the course of the “bell curve ride” in selling to small and medium-sized businesses — and how organizations need to adapt at each stage in order to ensure continued success. Here’s the best way I can explain how it all works.

Street Fight Daily: Google Gets Lift from Maps Ads, Facebook’s E-Commerce Strategy

Joseph Zappa

Street Fight Daily: Google Gets Lift from Maps Ads, Facebook’s E-Commerce Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sees Lift from Maps Ads, Local Mobile Clicks… Facebook Puts Off Monetization of E-Commerce Efforts to Boost their Popularity… BloomReach Acquires Hippo to Create, Personalize, and Measure Every Digital Experience…

The Increasing Impact of Reviews and Google+ (?!) on Local SEO

David Mihm and Mike Blumenthal

The Increasing Impact of Reviews and Google+ (?!) on Local SEO

Some new data has given us some “big time insight” into how Google is using authoritative local sites to inform local search rankings, says David Mihm. Mike Blumenthal agrees, saying that the prominence of local review pages and appears to be “transferring prominence directly to the local entity in a way that is totally independent of links.”

Local Listings Get a Real-Time Update from Brandify

April Nowicki

Local Listings Get a Real-Time Update from Brandify

The company’s new digital marketing platform combines the power of tech with the authority of the human brain. Brandify’s Nip Zalavadia, says the platform has the capability to access and analyze huge amounts of data, but also uses real people to address details that often fall through the cracks of automated software solutions.

How Lawyers Capture & Convert Clients

CallRail

How Lawyers Capture & Convert Clients

No longer a taboo, law firms are aggressively using digital channels to recruit clients, in response to changes in consumer behavior. According to a survey by FindLaw, 74% of prospects who begin their searches online end up contacting their choice firms via phone. Eighty-six percent of consumers start their online research with search engines, and a small-but-growing 3% relies on social media.