News & Analysis

Two Nashville Independents Merge to Go ‘BIGR’ in Gannett’s Shadow

by Tom Grubisich Share this  
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The CEOs of Home Page Media Group and Source Local Media spoke with us recently about their merged operations and why they’re confident about the new company’s expansion-focused future in the sometimes-upside-down world of community news.

Commentary

How Old-School Tactics From Emerging Economies Can Inform Local Marketing

by Florian Huebner Share this  
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There is tremendous insight in old-school marketing tactics about to how to strengthen local digital strategies through offline expertise. Here are a few tips from a few ever-impressive emerging markets.

News & Analysis

Street Fight Daily: Mobile Paid Search Rising Fast, Facebook Rolls Out New Ad Measurement Tools

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Smartphones Take Over Paid Search… Facebook is Rolling Out a Handful of New Measurement Tools for Advertisers… Mobile Data Marketplace Creates Direct Path from App to Dollars…

News & Analysis

Study: 99% of Location-Based Apps to Implement Indoor Positioning Systems

by Nicole Spector Share this  
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The survey by IndoorAtlas polled 301 marketing decision makers at mid- to large-size organizations in the healthcare, travel, transport, marketing, and retail sectors. 99% of the respondents said have implemented IPS or have plans to do so within the next two years.

News & Analysis

5 Ways Merchants Are Using Instagram Stories to Connect With Consumers

by Stephanie Miles Share this  
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Instagram’s new Stories feature is providing merchants with a new way to generate buzz. Here area few ways that businesses are using it to capture consumer attention and reinvigorate sales.

Commentary

How Apple’s iOS 10 Enables Location Marketing On-Demand

by Gib Olander Share this  
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The company unleashed a slew of features with iOS 10, such as the ability to transcribe phone messages automatically. Three features in particular give businesses a glimpse at how the customer journey continues to increase in velocity.

News & Analysis

Street Fight Daily: Facebook Launches Dynamic Ads for Retail, Google Debuts Allo

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches ‘Dynamic Ads for Retail’… Google Launches Smart Messaging App, Hoping It Will Gain Traction as Platform… Amazon May Be Tinkering with Its Price-Comparison Pages…

News & Analysis

Belly Launches Loyalty Platform for Enterprise Retailers

by Stephanie Miles Share this  
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According to the company, the new product will be considerably more flexible than Belly’s original loyalty rewards program for small businesses, giving retailers with large physical store footprints the opportunity to design more unified experiences across in-store, mobile, and online channels.

News & Analysis

Yelp Courts Developers With New Tools for Integration

by Stephanie Miles Share this  
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The program includes tools for developers to build with the Yelp Fusion API and Yelp’s local data, along with additional integrations. An updated developer portal will give developers better access to search more than 50 million local businesses across 32 countries.

News & Analysis

Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Brings AI to the CRM Masses with New System, Einstein… Marketers Are Getting the Snapchat Targeting Data They Want. Will It Scare Off Users?… Google Trips App Helps Plan Personalized Travel…

Commentary

How Apple’s Subtle AR Play Could Impact Local: Sights and Sounds

by Mike Boland Share this  
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Apple just entered augmented reality, without anyone really noticing. Though the iPhone 7 was met with a collective ‘meh,’ the real impact is below the surface, where the world’s biggest company collides with tech’s biggest opportunity.

News & Analysis

HomeAdvisor CEO’s Top 7 Reasons Why You Shouldn’t Get Into the Home Services Market

by The Editors Share this  
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HomeAdvisor CEO Chris Terrill has been helping people find, furnish, decorate, organize and fix their homes since 2011. Before that, he helped people find mates, watch movies at home, and manage their weight. On Oct. 25th in NYC, he’ll take the stage at Street Fight Summit.

News & Analysis

Street Fight Daily: Lyft Foresees All-Robotic Fleet by 2021, Oracle Launches Chatbot Dev Platform

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Says Robots Will Drive Most of its Cars by 2021… Oracle Launches a Chatbot Development Platform… How Tech Companies Disrupted Silicon Valley’s Restaurant Scene…

News & Analysis

Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

by April Nowicki Share this  
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Every month, one half of the company’s employees travel to visit the other half of the employees — the engineering team is located in Oslo, Norway and the commercial team is in New York City — as a culture-building activity, giving employees a chance to connect while in the same time zone.

Commentary

Taking Proximity Tech Beyond Promotional Offers

by Shekar Raman Share this  
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Once a beacon program is successful with promotions, many retailers think they only need to maintain what they have. But the technology also affords retailers a number of other opportunities to reach and engage with customers beyond simply delivering offers.

News & Analysis

LBMA Podcast: Everyware, Shake Shack, and Carling’s Beer Button

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Delta Airlines + Snapchat, Revel Systems & Punchh, OfferUp gets $119M, Hilton Hotels, IKEA’s Dining Club, Trackr + Alexa, and Neiman Marcus.

News & Analysis

Street Fight Daily: Instagram Boosts Ads for Brands, Google Acquires Urban Engines for Maps

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram’s Deems Its Brand-Focused, Call-to-Action Ads Work in Progress… Google Acquires Urban Engines to Bolster Location-Based Analytics… Data-Driven Marketing is Driving More Revenues…

News & Analysis

As Merchants Flock to Social Media, How Can Community News Sites Keep Pace?

by Tom Grubisich Share this  
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According to a new survey, SMBs are turning to social media more and more. But they may be doing it not just because they’re getting good results but also because they have better buying experiences with Facebook and others.

Case Studies

Case Study: Portland Retailer Reaches New Customers with At-Home Try-On

by Stephanie Miles Share this  
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EcoVibe Apparel is working with a hyperlocal startup called Dorrbell and giving local shoppers a way to try on items from the comfort of their homes. Customers go online and choose products they would like to try on, they then schedule a time for them to be dropped off.

News & Analysis

Street Fight Daily: Instacart Aims for Positive Cash Flow, Google Drives App Installs

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instacart Looks to Build an Empire with Promoted Ad Business… Google’s App Ad Business Drivers Billion Installs in Last Four Months… Ads Help Businesses Stay Afloat, But Slows Load Times End Web Visits…

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