Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Twitter Offers Native Ads to Brands on Audience Platform (MediaPost)
Twitter is now offering native ads to brand partners running mobile app install campaigns on the Twitter Audience Platform, the social giant announced on Thursday.

Openings and New Hires at Momentfeed, Bango, Valpak (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Fit Small Business, Factual and Freckle IoT.

GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good (AdExchanger)
“Thirteen years ago, the concept of leverage was much different,” Lesser said. “My job is to transform GroupM to be much more about gathering data about consumers, because that’s where our leverage is going to come from in the future. And that’s how we’re going to drive performance for clients.”

This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts (TechCrunch)
Meet RideGuru: a site offering price comparison for ride-hailing with the aim of increasing transparency in what can be a very murky industry, given the swings of surge pricing and complex pay formula for the ‘partners’ actually toiling on the tarmac.

Raise Report: Fresh Funding for Grab, Promoboxx, GameTime (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for AdStage, Vroom, Sourcery, and Shippo.

Facebook Overestimated Key Video Metric for Two Years (Wall Street Journal)
Big ad buyers and marketers are upset with Facebook after learning the tech giant vastly overestimated average viewing time for video ads on its platform for two years, according to people familiar with the situation.

AirBnB Has Raised a Round of At Least $555 Million (Quartz)
Airbnb, the world’s fourth most valuable startup, just got even richer. The home-sharing site has raised at least $555 million in new funding at a $30 billion valuation, according to multiple reports. The round has yet to close and could ultimately reach $850 million.

Why LinkedIn Sees Messaging (and Bots) as Next Frontier in Networking (VentureBeat)
LinkedIn has accelerated efforts to advance our professional careers and has shifted from being just a place where we connected to one aimed at facilitating education and growth. And even as it caters to different segments by launching new apps left and right, it’s clear that LinkedIn is about to go all-in on messaging.

LMBA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Washington D.C. Wifi, Thinfilm + Sarine Technologies, Cardiff Blues & GCell, AyudaX, Huawei teams with China Mobile, Marriott’s TED talks, eBay & Myer VR stores, WalMart’s self-driving carts.

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