September 2016 – Street Fight

Street Culture: How RetailNext’s Growth Is Driven by Diversity

April Nowicki

Street Culture: How RetailNext’s Growth Is Driven by Diversity

As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized. This can be a frustrating cycle to manage.

Case Study: Aerial Entertainment Company Turns Late-Night Web Browsing Into Booking Opportunities

Stephanie Miles

Case Study: Aerial Entertainment Company Turns Late-Night Web Browsing Into Booking Opportunities

kayla Dyches has been able to capitalize on her unique line of work to get free press in local publications, but still says the best way to promote her upcoming classes is still with paid online advertising. She runs paid ads on Facebook and Instagram every two to three months to promote her circus arts classes.

Street Fight Daily: Majority of Consumers Will Pay for Same-Day Delivery, Google Expands Waze

Joseph Zappa

Street Fight Daily: Majority of Consumers Will Pay for Same-Day Delivery, Google Expands Waze

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Most U.S. Digital Buyers Would Pay for Same-Day Delivery — If They Need It… Google Quietly Expands Ride-Sharing Service… Chute Launches Service for Brands to Find and Manage Influencers…

Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous

David Card

Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous

With the new integration, clients of Yext’s Location Cloud for listings and local site management can let their customers book an Uber ride to their store from a local website, app, or email campaign via a “Ride with Uber” button. Once the customer catches a ride, the business can show an offer or other information to the rider.

Street Fight Daily: Google Expands Free Measurement Tech, Social Gains More of Marketers’ Budgets

Joseph Zappa

Street Fight Daily: Google Expands Free Measurement Tech, Social Gains More of Marketers’ Budgets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Expands Free Measurement Tech for Its Marketing Cloud… Yext Integrates with Uber as Local On-Demand Becomes More Ubiquitous… Social, Not Search, Gaining More of Marketers’ Budgets….

5 Tools for Buying Local Ads in National Publications

Stephanie Miles

5 Tools for Buying Local Ads in National Publications

By placing localized ads in national publications, smaller businesses and national chains with physical locations can cut down on wasted spending and ensure their ads are only being seen by consumers in the markets they serve. At the same time, these businesses are getting access to high-quality publications for a tiny fraction of the typical cost.

Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress

Joseph Zappa

Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime May Be Cannibalizing Traditional Warehouse Brands’ Customer Pool… Need for Speed: Google Shares Its Progress on AMP… How Millenial Journalists Are Unraveling Local News for their Peers…

Is Apple’s Encroachment on Local Finally Ready for Prime Time?

David Mihm and Mike Blumenthal

Is Apple’s Encroachment on Local Finally Ready for Prime Time?

“I see [Apple’s] messaging platform as the third leg of mobile (joining the web and apps) that we need in place for the transition to non-traditional interfaces like voice,” Mike Blumenthal tells David Mihm. “Apple is building out a stable of ‘body’ computers with the Watch and now the AirPods that can provide an interface to the web.”

Street Fight Daily: Google Ups In-Store Attribution Efforts, Twitter Considers Takeover

Joseph Zappa

Street Fight Daily: Google Ups In-Store Attribution Efforts, Twitter Considers Takeover

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Store Visits to Google Display Network, Debuts Cross-Device Retargeting… Twitter is Said to Be Discussing a Possible Takeover… The Biggest Problem with Snapchat’s Geofilter Product

LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon

Asif Khan

LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Washington D.C. Wifi, Thinfilm + Sarine Technologies, Cardiff Blues & GCell, AyudaX, Huawei teams with China Mobile, Marriott’s TED talks, eBay & Myer VR stores, WalMart’s self-driving carts.

Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

Joseph Zappa

Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…