A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Gannett Sweetens Bid for Chicago Tribune Parent Tronc (Wall Street Journal)
Gannett has privately sweetened its bid for Tronc according to people familiar with the matter, hoping to overcome resistance to a sale from the parent of the Chicago Tribune and Los Angeles Times.
How Online Lenders Can Refine Their Targeting of SMBs (Street Fight)
Mo Yehia: The combination of doubling down on the minority of SMBs that are most likely to be receptive to capital and making it easy to engage these SMBs across on/offline channels with personalized, automated campaigns can make all of the difference.
Quick-Serve Restaurants Use Mobile to Boost Order Value (Business Insider)
Mobile order-ahead refers to a consumer-facing mobile payment platform that allows customers to order food remotely, pay for the items on their phone, and pick up their order at a specific restaurant location. Leading QSRs in the US are beginning to adopt these platforms at an accelerated pace and are benefiting from them.
Why Local Auto Dealers Are Steering Marketing Budgets To Digital (AdExchanger)
In the early days of digital, most car dealerships bought paid search listings. Morgan Auto Group still devotes much of its online budget to search and SEO, but it wants alternatives to Google search. It is finding them in social, video pre-roll and online classified sites, such as Autotrader or Cars.com.
John Oliver Delivers a Valentine (And a Warning) to Newspapers — But Will They Listen? (Street Fight)
John Oliver’s tribute to newspapers on HBO’s “Last Week Tonight” highlighted the challenges for the country’s dailies, as well as the dangers of making online news all about clickbait. To combat this dismal future, publishers should focus on making their sites as engaging as possible, which could ultimately help sell digital subscriptions.
Meesho Aims to Help SMBs Make Marketing Gains on WhatsApp (TechCrunch)
The company is a ‘Shopify for mobile’ for India at the most basic level, Meesho co-founder Vidit Aatrey told me in an interview. Essentially, it adds commerce features to WhatsApp to allow businesses to engage with customers and sell product more efficiently.
How to Solve Duplicate Content Local SEO Issues for Multi-Location Businesses (Search Engine Land)
Joy Hawkins: It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page. Here’s some advice for how to do just that.
Beacons Inside: Sensors Become Part of In-Store Displays (MediaPost)
As beacons evolve, so too does the way marketers use them. Beaconing technology is being incorporated into lighting and Wi-Fi access points in large stores. And now, without much fanfare, beacons are being built into fixtures arriving at retail stores.