A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
The Friends-and-Family News Feed Change Doesn’t Seem to be Hurting Publisher Traffic (Nieman Lab)
New data from analytics firm Parse.ly finds that Facebook traffic to its network of publishers has been flat or even slightly up since the June 29 announcement. There hasn’t been any noticable change after Facebook’s August 4 announcement it was clamping down on clickbait either, although it may be a little early to know the full impact of that change.
How Automotive Marketing is Evolving in the Digital Age (Street Fight)
David Card: Car dealerships are an appealing target for hyperlocal media and suppliers of digital marketing technology and services. They’re relatively big spenders compared with many local businesses, and they’re adopting digital marketing faster than most.
Postmates Has Failed to Make Uber-for-Anything Cheap (Quartz)
Alison Griswold: Success in on-demand delivery means becoming a routine convenience rather than a luxury. But as the high and even exorbitant fees on Postmates and similar apps show, the economics just don’t work. On-demand startups are falling short of their founding promise to make instant-anything cheap.
Omnicom Wins Massive $3 Billion AT&T Ad Account (MediaPost)
AT&T has selected Omnicom Group for ad and media duties on its massive $3 billion ad account, the companies confirmed Friday. In addition to creative and media, the scope of work includes digital, data and analytics.
Why Marketers Must Focus on Data ‘Far Beyond Location’ to Build a Sharper Picture of Consumers (Street Fight)
Tom Laband, the CEO of adsquare, recently spoke with Street Fight about the rise of mobile data, the positive impact on targeting and the company’s wider strategy to “go far beyond location” to provide intelligent mobile data for holistic and effective mobile campaigns.
Google Lets Any Publisher Apply to Add ‘Critic Reviews’ of Local Businesses (Search Engine Land)
Want to have your “critic review” of a local business perhaps appear in relation to it within Google search? Today, Google’s announced that any publisher can apply to participate.
Sign of the Times: The New York Times Buys an Experiential Agency (Digiday)
For the second time this year, The New York Times is acquiring a marketing agency. This time, it’s buying Fake Love, an agency that specializes in live experiences, virtual and augmented reality.
Invoca Unveils New Enterprise Call Intelligence Platform for Marketers (Mobile Marketing Watcb)
Ahead of the weekend, MMW learned that Invoca — a call intelligence company — announced Invoca Enterprise, a new edition of its Call Intelligence platform “built to help enterprise marketers create personalized customer journeys across the phone and all digital channels, at scale.”
For Retail Marketers, Site Redesigns Equate to a New Experience (eMarketer)
More than eight in 10 US retail ecommerce senior marketers said the user experience and interface of their sites need to change substantially for a site update to be considered a redesign, May 2016 research revealed.