August 2016 – Street Fight

Geoscape’s New Digital Platform, AudienTivity, Helps Brands Connect With Multicultural Shoppers

Nicole Spector

Geoscape’s New Digital Platform, AudienTivity, Helps Brands Connect With Multicultural Shoppers

The Miami-based company is dedicated to providing data and analytics systems centered around the U.S Hispanic population along with other “new mainstream consumers,” says CEO Cesar Melgoza. This includes consumers from various culture backgrounds, as well as age-based shoppers like millennials, and also the LGBTQ community.

Street Fight Daily: Lyft Reportedly Rejected $6B Offer, Uber-Google Rivalry Heats Up

Joseph Zappa

Street Fight Daily: Lyft Reportedly Rejected $6B Offer, Uber-Google Rivalry Heats Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft’s $9 Billion Price Tag Was Too High for GM… Uber and Alphabet Rivalry Heats Up Over Self-Driving Vehicles, Mapping Tech, Ride Hailing… Square Forges Relationships with Competitors to Expand its Business Opportunities…

On-Demand Services and Apps Becoming Inevitable Tools for Reaching Customers

Joao-Pierre Ruth

On-Demand Services and Apps Becoming Inevitable Tools for Reaching Customers

Plenty of companies claim to be the “Uber of” their respective markets, but there is more to making it in this scene than just getting goods to customers fast. And not every company gets it right immediately; there is a steep learning curve for handling the logistics behind on-demand services.

Street Fight Daily: Marketing Tech Brings in Big Bucks, Consumers Still Unsure About Mobile Wallets

Joseph Zappa

Street Fight Daily: Marketing Tech Brings in Big Bucks, Consumers Still Unsure About Mobile Wallets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech… How Connected Cars Are Turning Into Revenue-Generating Machines… Brands Debate Pros and Cons of Reaching Consumers via WhatsApp…

How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

Stephanie Miles

How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

Vendors are pulling out all the stops to help small and mid-size businesses acquire and retain a higher percentage of their customers. And as merchants increase the number of platforms they use for local promotions, they’re relying more heavily on dashboards to correlate their digital efforts with financial successes.

A Promising New Start on News Collaboration, but There’s Another Non-Starter as Well

Tom Grubisich

A Promising New Start on News Collaboration, but There’s Another Non-Starter as Well

Next week, the Center for Cooperative Media at Montclair State University in suburban North Jersey will launch a local/national partnership project that could promote collaboration between news organizations. Meanwhile, a newspaper in Milwaukee could benefit from this kind of collaboration.

Street Fight Daily: Instagram Boosts Brands’ Customer Service, AI-Powered Assistants on the Rise

Joseph Zappa

Street Fight Daily: Instagram Boosts Brands’ Customer Service, AI-Powered Assistants on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Useful for Social and Marketing, Instagram Now Helps Brands with Customer Service, Too… NuTonomy Debuts Self-Driving Cabs, Beating the Likes of Uber and Google to the Punch… Digital Media Specialist Warns Against the Hazards of ‘Over-Targeting’…

Pitney Bowes MD: Data Integration Sets the Best Location Companies Apart

Joseph Zappa

Pitney Bowes MD: Data Integration Sets the Best Location Companies Apart

What makes location data actionable and location-based marketing effective — and what do recent success stories like Pokemon Go foretell for the location data industry? Street Fight recently caught up with Joe Francica, managing director of geospatial solutions at Pitney Bowes, to talk about the best practices in location data.

Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

Stephen Statler

Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

inMarket’s strategic product is not the app, the value is created by their network. Their network links dozens of publishers’ apps to retailers that host inMarket beacons and, the third stakeholder in the network, the brands, whose products are being promoted. In this video, CEO Todd DiPaola talks about the importance of this network.