July 2016 – Street Fight

Street Fight Daily: Amazon Posts Record-Shattering Q2, Whole Foods Enters Meal-Kit Delivery

The Editors

Street Fight Daily: Amazon Posts Record-Shattering Q2, Whole Foods Enters Meal-Kit Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Beats Expectations with $857 Million in Profits Driven by AWS, Prime… America’s Meal-Kit Craze Attracts a Big New Competitor… GrubHub Announces More Investments Following Strong Q2…

Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

Nicole Spector

Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

The Q2 2016 report by Proxbook shows that since then, there’s been a 33% increase in global sensors since the beginning of the year. And according to the new report, proximity technology has enabled sports teams and their venues to reclaim ticket revenue at a time when fewer fans are going to stadiums.

Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers

Tom Grubisich

Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers

Audience analytics firms Parse.ly aims to give community news sites the same kind of in-depth information that platforms like Facebook provide about how users are responding – and not responding – to content. The company aims to help editors and reporters make decisions that can go right to the bottom line, leading to higher revenue.

Street Fight Daily: Facebook Profits Skyrocket, Gannett Expansion Faces Ad Difficulties

The Editors

Street Fight Daily: Facebook Profits Skyrocket, Gannett Expansion Faces Ad Difficulties

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Profit Nearly Triples on Mobile Ad Sales and New Users… Gannett’s Expansion Strategy Runs Into Bad News on the Ad Front… How Businesses Creating New Website Platforms Can Optimize for Search…

7 Call Analytics Platforms Using Machine Learning to Identify Caller Intent

Stephanie Miles

7 Call Analytics Platforms Using Machine Learning to Identify Caller Intent

Providers are introducing adaptive learning technology to categorize data and generate insights from inbound phone calls, giving merchants the ability to better understand what types of telephone calls are being driven. Here are seven examples of call analytics and attribution providers using advanced technology to identify caller intent.

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

Damian Rollison

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

The first phase of mobile software relied on us to express a desire and thereby to enable a service. Our actions initiated services that capitalized on the phone’s ability to maximize proximity. Now we’re entering a second phase where, for many of us, connectivity and location awareness will be active for longer stretches of our days.

Street Fight Daily: Foursquare Debuts Attribution Dashboard, MyTaxi Merges with Hailo

The Editors

Street Fight Daily: Foursquare Debuts Attribution Dashboard, MyTaxi Merges with Hailo

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Debuts a Dashboard for its Foot Traffic Measurement System… MyTaxi Reportedly to Merge with Hailo in Bid to Compete with Uber… Verizon-Yahoo Deal is the Best Possible Outcome for Consumers and Marketers…

Mihm & Blumenthal: How Google’s Monetization Shift Will Impact Local Search

David Mihm and Mike Blumenthal

Mihm & Blumenthal: How Google’s Monetization Shift Will Impact Local Search

In this new feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. This edition looks at the latest changes from Google and how local marketers should react.