A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Twitter Courts SMBs With New Dashboard App (Mashable)
Twitter is looking to get small business owners more involved in its service with its latest standalone app. Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct “@” mentions.
Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon (AdWeek)
Pinterest has long positioned itself as the go-to platform for social shopping, and today it announced a number of new features that will make buying from the site easier and will also separate itself from competitors Facebook and Twitter.
Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’ (Street Fight)
“Advertising is not the hard part; the hard part is getting end users to care about location-based content,” CEO John Coombs told Street Fight. “Proximity and location is about more than push notifications and coupons. It’s really about experiences.”
Google is Adding New Ways to Track Users for Ads, But Users Call the Shots (Recode)
Since it began, Google has kept the vast amount of user data it tracks in silos. Now the company is rolling out a new service that pools data from across the entire web and mobile devices, giving it a potential boost to its core ads business. Search Engine Land: Why Google is mining local business attributes.
How Much Do You Know About Your SMB Customers? (Street Fight)
They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result? The Local Merchant Report.
Why Publishers’ Engagement Metrics Are All Over the Map (Digiday)
Lucia Moses: Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means: Measurement is all over the map because analytics firms used by publishers vary in their approach.
Are Community Networks the Final Frontier for Local Publishers? (Street Fight)
Scott Barnett: What if local publishers changed their strategy to focus exclusively on engaging and connecting their community at large? It still requires the great content that they create daily, but also a powerful and relevant search experience for users, more calls to action, and a more native and engaging mobile experience.
The Washington Post in the Bezos Era (New York Mag)
After years of layoffs, buyouts, and battered morale, the Post’s newsroom has its swagger back. Under Bezos, the paper has grown by 140 journalists and has won two Pulitzers. Most significantly, in business terms, since Bezos bought it, traffic to washingtonpost.com has more than doubled. Nieman Lab: A few figures and facts about The Washington Post’s digital transition under Jeff Bezos.
Airbnb is Said to Be Seeking Funding Valuing It at $30 Billion (New York Times)
Airbnb is in talks for a new round of investment that would value the company at about $30 billion, according to people briefed on the matter. Under the terms of the new fund-raising, Airbnb will have tripled its valuation in two years. Airbnb plans to use the financing to further feed its growth plans and international expansion.