June 2016 – Street Fight

Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform

The Editors

Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Change News Feed to Focus on Friends and Family, Not Publishers… Yelp Announces Expanding ‘Knowledge’ Social Analytics Platform… Google Launches Two New APIs to Improve App Intelligence and Context…

How Much Do You Know About Your SMB Customers?

The Editors

How Much Do You Know About Your SMB Customers?

They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result? The Local Merchant Report…

Street Fight Daily: Gannett Buys ReachLocal, Facebook Debuts Staff-Curated Event Recommendations

The Editors

Street Fight Daily: Gannett Buys ReachLocal, Facebook Debuts Staff-Curated Event Recommendations

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett to Buy Digital Services Company ReachLocal… How Businesses Can Take Advantage of the Massive Opportunity in Local Data… Facebook Debuts Event Recommendation Based On Staff Opinions, Not Algorithms…

Street Fight Daily: Twitter Launches Location Feeds, Are Ride-Share Drivers Independent Contractors?

The Editors

Street Fight Daily: Twitter Launches Location Feeds, Are Ride-Share Drivers Independent Contractors?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Launches Tags to Location Feeds with Foursquare… Lyft’s $27 Million Deal to Make Drivers Independent Contractors Gets Closer To Approval… 6 Tools SMBs Can Use to Identify Dissatisfied Customers …

#SFSW16 VIDEO: At the Intersection of Travel and Local

The Editors

#SFSW16 VIDEO: At the Intersection of Travel and Local

The kinds of connections being made between travelers exploring a new city and local businesses are similar to those that people make when they are looking for goods and services at home. And Airbnb has made it clear over the past couple of years that the company wants to help travelers “live like a local.”

Street Fight Daily: Uber Phasing Out Surge in Favor of Upfront Pricing, Apple’s Reply to Echo

The Editors

Street Fight Daily: Uber Phasing Out Surge in Favor of Upfront Pricing, Apple’s Reply to Echo

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Switches Out Surge for Price Transparency… Why We Might Not See An Echo-Like Device From Apple… Google Takes Steps to ‘Democratize Programmatic’ for Buyers…

#SFSW16 VIDEO: The Virtual Reality Revolution and Its Implications for Local

The Editors

#SFSW16 VIDEO: The Virtual Reality Revolution and Its Implications for Local

With the rise of Oculus and a host of other new companies, there has been lots of talk this year about the potential local and retail implications for virtual reality and augmented reality. At Street Fight Summit West in San Francisco earlier this month, a panel examined how brands and retailers see the VR/AR opportunity.

Street Fight Daily: Ads Coming to Google’s Local Pack, xAd Partners with ComScore for Attribution

The Editors

Street Fight Daily: Ads Coming to Google’s Local Pack, xAd Partners with ComScore for Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Confirms Ads Are Coming to Local Pack… ComScore is Working with xAd to Measure Foot Traffic From Online Ads… How a Publisher’s New Trend-Predicting Platform Will Benefit Advertisers…