Belly’s LaHive: Beacon Tech ‘A Little Bit Overhyped’

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The company’s CEO says that he considers beacons “an additional channel of communication so that businesses can identify when customers are inside a store and target them with special offers,” but he doesn’t see location-based tech and loyalty programs going hand-in-hand.

Street Fight Daily: Uber Gets Merchants to Pay for Rides, Shopify Teams Up with Postmates

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Offers Gets Merchants to Pay for Rides… More Than 21,000 Businesses Can Now Add Same-Day Delivery Through Postmates… Vacation Rental Startups Attract $100 Million in Funding So Far This Year…

Will Phone Calls Survive the Chatbot Apocalypse?

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The trillion dollar question is if this emerging chatbot technology will annihilate the phone call. Though I’m bullish on messaging and chatbots, the answer to that question is likely no.

6 Customer Analytics Solutions for Restaurants

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The restaurant industry may be better positioned to take advantage of big data than almost any other vertical. Here are six examples of data platforms that restaurants can use for both sales and service optimization.

Sponsored Post: 9 Mobile Apps That Are Transforming Local Commerce

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There is no shortage of business tools and apps available to entrepreneurs today. Technology, now more than ever before, is discovering new ways of solving old problems and enabling retailers and service providers as well as the mighty consumer to reach, share, save, buy, bid, deal, message, post and even make a phone call, anytime and from almost anywhere. …

Street Fight Daily: Co-op Marketing Battles Facebook/Google/Amazon, Lead Generation’s Future

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facing Facebook, Google, and Amazon, Brands Pool Their Data (Marketing Land)… The Future of Digital Lead Generation (TechCrunch)… Publishers ‘Feeding On Scraps from Facebook’, Says Bloomberg Media Boss (The Guardian)…

Understanding the Local Search Marketing Funnel

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According to the funnel metaphor, customers travel in stages from awareness to purchase, the funnel getting narrower at each stage as some customers drop off and do not move to the next stage.

LiveIntent President: Local Publishers Need to Leverage ‘Gold Mine’ of Email Newsletters

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Advertising network LiveIntent has 1,300 publisher clients, including Hearst, New York Times, Washington Post and ESPN. Through these relationships, it can target 130 million unique visitors. We caught up with the company’s president, Jason Kelly, to talk about how local publishers can compete with social-media platforms for ad revenue.