5 On-Demand Platforms to Connect Busy Parents With Local Services

Share this:

Uber-style apps for children face an uphill battle, in part because trust isn’t something the on-demand economy is known for and people aren’t as willing to entrust their children with a stranger as they are their laundry or their take-out. But creative solutions abound.

Street Fight Daily: Amazon Crushing Retail Competitors, McDonald’s Leads in QSR Foot Traffic

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Answer to Amazon Echo is Named Chirp and is Coming Soon… Apple Pay Spreads Into a New Market… This Chart Shows How Amazon is Crushing Retail Competitors…

In Google/Facebook Duel, SMBs Are the Real Winners

Share this:

With Google’s recent changes, Facebook may now offer small business advertisers a better way to reach low-funnel shoppers — those currently in-market for a product or service, not just those vaguely searching for the category. Google’s move could drive many businesses into Facebook’s arms.

When It Comes To OpenTable, the Restaurant Industry Has Few Reservations

Share this:

Catherine Porter, the company’s SVP of strategy and business development, recently caught up with Street Fight with a sneak peek of what’s on the menu for OpenTable this year, and how simplifying the reservation process is bringing more patrons to local businesses.

Street Fight Daily: Jet.com Pilots Grocery Delivery, OpenTable Battles New Competitors

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jet.com is Piloting Grocery Delivery (But it May Take 2 Days to Arrive)… Reserve, Other Startups Fight OpenTable for a Seat… Uber Recognizes New York Drivers Group, Short of a Union…

Will an ‘Internet of People’ Threaten the On-Demand Heavies and Give Power to SMBs?

Share this:

Fermat wants to allow customers and small businesses (or people offering services) to talk directly to one another and pay for services using the likes of Bitcoin. As founder Luis Molina says: “Fermat aims to replace the ‘Sharing Economy,’ where powerful intermediaries extract significant value and information from every exchange.”

5 Platforms to Quickly Sell Overstocked Items

Share this:

When brick-and-mortar businesses have a surplus of inventory, they have a few options. For local merchants, deal-posting sites that use hyperlocal technology to target nearby consumers in real-time are becoming a popular solution.

Sponsored Post: How a Digital Agency is Key to SMB Marketing Success

Share this:

Sometimes local marketing moves to the back burner. The marketing industry moves quickly, and it’s often difficult to keep up with the shifts in consumer behavior, spending, technology, and effectiveness. Fifty-three percent of marketers admit that their primary challenge is the lack of resources and bandwidth needed to stay on top of localization strategies…

Street Fight Daily: Uber Taking Bids for Its Cloud Business, Google Launches Local News Tag

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Local Source Tag to Help You See More Local News… Amazon to Launch a Blue Apron-Like Recipe Delivery Service This Fall… Microsoft, Google, and Amazon Might Be Going to War Over Uber’s Cloud Business…

The Real Problem With Duplicate Data

Share this:

Duplicate information — or information that is exactly like something else — isn’t the problem. The problem is publishing inconsistent data (or publishing two different listings) that are referencing the same location.

Case Study: Coffee Chain Tracks Service Levels with Mobile Messaging Tools

Share this:

For Philz Coffee, a “third-wave” coffee chain with a focus on drip coffee, customer service has become a differentiating factor. For more than three years, Philz has been working with hyperlocal vendor OwnerListens to collect valuable feedback from customers.

Spring Brand Battle: Jackson Hewitt vs. Liberty Tax

Share this:

Spring’s Brand Battle was the closest one yet with a spread of just four points overall. Local advertising and SEO strategies called the winner this month, and the losing contender would have had a better chance of overtaking its competition with more focus in those areas. Find out whether Jackson Hewitt or Liberty Tax Service earned a better return on local advertising effort!

Street Fight Daily: Groupon Sells Off Breadcrumb to Upserve, Google My Business API Updated

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Just Sold its Restaurant Software Business to Upserve… Google Updates the Google My Business API to Version 3.0… Uber and Lyft Threaten to Leave Austin After Prop 1 Loss…

Raise Report: New Funding for Via, Drivy, Home Chef

Share this:

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for Bnbsitter, Passport and Trov.

Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

Share this:

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Ninth Decimal, Factual, and Promoboxx.

Street Fight Daily: New York Times Enters Food Delivery, Yelp’s Plans for Growth

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New York Times Goes for Literal Snackable Content with Meal Delivery (Mashable)… More Than 146 Million People Have Used Yelp This Year (Eater)… Drawbridge Raises $25M As It Takes Its Cross-Device Tech Beyond Advertising (TechCrunch)…

How SMBs Can Take Advantage of Location in Paid Search Campaigns

Share this:

One theory among local agencies is brick-and-mortar merchants haven’t been as successful with paid search because they aren’t taking advantage of location targeting capabilities. Here are eight way that local merchants can take better advantage of location in these campaigns.

Native Ads Compete With News for Audiences’ Attention — And Get It

Share this:

A new Tow-Knight Center for Entrepreneurial Journalism study find news publications tipping their revenue funnel toward native advertising. What caught my eye had nothing to do with dollars. It was all about how sponsored content could connect with readers as much as “news.” And sometimes maybe more.

Street Fight Daily: Brick-and-Mortars Crushed by Online Costs, Instagram Tests Profiles for Businesses

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Operating Costs Are Crushing Brick-and-Mortar Retailers… Instagram is Testing a Facebook-Like Profile for Businesses: Here’s What it Looks Like… AT&T Unwinds Web Alliance With Yahoo (Wall Street Journal)…

Street Culture: Collective Employee Mindset = Shuffleboard at Nextdoor

Share this:

“One hundred and eighteen people is not a lot, but corralling those opinions is a more difficult task,” said Margie Mader-Clark, the company’s VP of human resources. “It’s about a stewardship of culture, taking care of it, making sure the negative aspects go away as early as possible.”