May 2016 – Street Fight

DoorDash CEO: Opportunity in Local Delivery Is ‘Vast’

Joseph Zappa

DoorDash CEO: Opportunity in Local Delivery Is ‘Vast’

“The core thesis … is to build a new type of logistics company where we’re using software that makes a lot of decisions previously made by humans,” said DoorDash CEO Tony Xu, who will be a keynote speaker at Street Fight Summit West. We spoke with him about scoring funding in a cooling investment market and the future of delivery as the company’s primary service.

Sponsored Post: Infographic—How SMBs Need to Do Local Marketing

Laura Cole - Vivial

Sponsored Post: Infographic—How SMBs Need to Do Local Marketing

There is no better way for a local business to get its digital marketing in place than through a full understanding of key tools; by linking up with a digital agency; and focusing efforts on one channel that delivers powerful results. For the past four weeks in this space, LocalVox has delivered those insights and hands-on tactics, plus resources to provide SMBs a clear path to getting started and succeeding…

Street Fight Daily: Apple Working on Major Siri Update, Facebook to Boost Branded Content

The Editors

Street Fight Daily: Apple Working on Major Siri Update, Facebook to Boost Branded Content

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Working on an AI System that Tops Google’s and Everyone Else’s… Facebook Set to Foster Popularity of Branded Content… The Facebook Papers Part 4: What’s a Publisher to Do?…

Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

Joseph Zappa

Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

The company’s CEO Jon Carder says that when you can prove attribution to local marketers, their rate of attrition drops dramatically: “It just gets incredibly better because there’s proof of how well the advertising’s working.” Empyr’s solution for attribution connects credit card information with mobile impressions.

Local Papers’ Love-Hate Relationship With Facebook Is Proving a Heartbreaker

Tom Grubisich

Local Papers’ Love-Hate Relationship With Facebook Is Proving a Heartbreaker

What if local newspapers, instead of chasing after ever-bigger traffic numbers via platforms like Facebook, cultivated fewer but more receptive users — the kind that would be more attentive to advertising messages, especially if the messages had less blare and more flair. Could going deeper on community coverage result in higher CPMs?

Street Fight Daily: Uber and Foursquare Join Forces, Twitter Disbands Commerce Team

The Editors

Street Fight Daily: Uber and Foursquare Join Forces, Twitter Disbands Commerce Team

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber and Foursquare Team Up to Make It Easier to Find Your Destination… Heavy-Hitter Investors Plan a For-Profit Launch Next Month in Denver… Twitter Disbands Commerce Team, Ceases Product Development on ‘Buy’ Button…

PlaceIQ Releases Location Data Accuracy Study, Debuts ‘Dynamic Distancing’ Tech

Joseph Zappa

PlaceIQ Releases Location Data Accuracy Study, Debuts ‘Dynamic Distancing’ Tech

The company has released the results of an independent, third-party analysis of location data accuracy in 150 locations across five U.S. cities and also announced the launch of its Dynamic Distancing technology, which it says offers comprehensive, “reality-based” data for use by brands and marketers.

Street Fight Daily: Google Maps to Feature Local Ads, Foursquare’s Restaurants Bot

The Editors

Street Fight Daily: Google Maps to Feature Local Ads, Foursquare’s Restaurants Bot

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Will Feature Local Search Ads for Businesses… PlaceIQ Releases Location Data Accuracy Study, Debuts ‘Dynamic Distancing’ Tech… Foursquare Just Quietly Released a Bot for Finding Restaurants…

Sponsored Post: 8 Awesome Content Marketing Ideas that Deliver Local Marketing Results

Todd Renard - Vivial

Sponsored Post: 8 Awesome Content Marketing Ideas that Deliver Local Marketing Results

Sometimes making a small adjustment and re-posting a piece can help you extend your reach to a new audience, build a loyal following and even have a direct impact on converting viewers into customers. Seize the opportunity to repurpose, reuse and recycle already-created content in a new way…

Case Study: Hardware Store Shifts Marketing Mix, Joins the ‘Buy Local’ Movement

Stephanie Miles

Case Study: Hardware Store Shifts Marketing Mix, Joins the ‘Buy Local’ Movement

Taylor’s Do it Center is never going to be able to compete with corporate heavyweights like Home Depot and Lowe’s. But the company is hoping to turn its locally owned status into an asset, rather than a liability, by partnering with other small businesses and educating consumers on the benefits of buying local.

Street Fight Daily: AmazonFresh to See Major Expansion, Tribune Rejects Second Gannett Offer

The Editors

Street Fight Daily: AmazonFresh to See Major Expansion, Tribune Rejects Second Gannett Offer

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Fresh Grocery Delivery Service in New Markets Including U.K. and Boston… Tribune Rejects Gannett’s Second Offer, Talks May Be Ahead… Why Buy Buttons on Pinterest and Instagram Still Haven’t Taken Off for Retailers…

VCs Share 7 Strategies for Hyperlocal Startups Looking to Raise Money

Stephanie Miles

VCs Share 7 Strategies for Hyperlocal Startups Looking to Raise Money

As access to venture capital funding softens within the startup community, it’s becoming even more important for hyperlocal firms to think more strategically about how they’ll fund their great ideas. Here, several top VCs talk about the groundwork that founders need to do to make their funding goals a reality in 2016.