April, 2016 | Street Fight

Case Studies

Case Study: How a New York Car Dealership Generates Online Leads

April 4, 2016April 3, 2016 by Stephanie Miles

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At his family-owned used car dealership, Anthony Curran works as a salesman and also handles marketing. He says a recent campaign with Facebook had a lot of success: “In the first week we had over 80,000 people reached. Since then, everyone has been mentioning seeing us on Facebook.”

News & Analysis

Street Fight Daily: Reserve Acquires Dash, Shoppers Save Big Purchases for Desktop

April 4, 2016April 4, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve Acquires Mobile Payments Startup Dash (TechCrunch)… U.S. Shoppers Save Big-Ticket Online Purchases for Desktop (Quartz)… Report: Search Drives 10x More Traffic to Shopping Sites Than Social Media (Search Engine Land)…

News & Analysis

Gimbal CEO Says Getting Beacons Right Means Moving Beyond the Coupon

April 1, 2016 by Nicole Spector

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“When people started thinking of beacons, they thought it was the place to [deliver] the coupon offer,” says Jeff Russakow, “but what we’re finding is that there is a broader and richer experience to be had through beacon deployment.”

News & Analysis

5 On-Demand Apps for Emergency Services

April 1, 2016April 1, 2016 by Stephanie Miles

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While dialing 911 is the correct response when major emergencies occur, it isn’t always appropriate for lesser events, like flat tires or minor medical injuries. For events that are urgent but not life-threatening, a host of specialty on-demand apps are looking to fill the void.

News & Analysis

Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates

April 1, 2016April 1, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon In Talks to Buy Stake in Mapping Company HERE (Yahoo Finance)… Postmates Launches Subscription Service, Hits 1M Monthly Deliveries (TechCrunch)… More Brands Mean Many More Buttons for Amazon Service (New York Times)…