April 2016 – Street Fight

What Designing an ‘OS for Restaurants’ Really Requires

Deap Ubhi

What Designing an ‘OS for Restaurants’ Really Requires

When you look at the restaurant tech stack, there are clearly solutions, software, applications that should play nicely with each other, but the larger players have purposefully walled off their gardens. The next multi-billion-dollar company in this space will identify the mission-critical pieces of technology in the stack, and own them.

Street Fight Daily: Search Engine Jelly Relaunches, How Foursquare Predicted Chipotle’s Sales Drop

The Editors

Street Fight Daily: Search Engine Jelly Relaunches, How Foursquare Predicted Chipotle’s Sales Drop

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Relaunch, Jelly Makes Another Run at Q&A-Style ‘Social Search’ (Search Engine Land)… How Foursquare Knew Before Almost Anyone How Bad Things Were for Chipotle (Washington Post)… Google Is Reportedly Building an All-in-One Travel App Called Trips (The Next Web)…

How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce

Annie Melton

How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce

At last week’s LOCALCON conference in London, Time Out’s Russ Cohn, Zenchef’s Xavier Zeitoun, and FreshLime’s Bob Barnes discussed the impact of vertical approaches on local marketing. We followed up with Cohn again after the conference to learn more about how the publisher is working to become a comprehensive booking platform.

Street Fight Daily: Facebook’s Mobile Advertising Dominance, Is This the Year for Beacons in Retail?

The Editors

Street Fight Daily: Facebook’s Mobile Advertising Dominance, Is This the Year for Beacons in Retail?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Cements Status as a Mobile Juggernaut with $4.2 Billion in Ad Revenue (Mashable)… Where Do Beacons Fit in the Retail Sensor Landscape? (Marketing Land)… Pinterest’s Plans for World Domination (Business Insider)…

Moving App Zootly Wants to Make Your Relocation On-Demand

Liz Taurasi

Moving App Zootly Wants to Make Your Relocation On-Demand

Launched in 2015, the on-demand moving app connects anyone who needs a mover or delivery with a professional mover in minutes. Whether it’s for moving a couch, a whole home or even getting some big purchases home from a day of shopping, the idea is that you can get a van or a truck and some movers when and where the need arises.

Street Fight Daily: In-Depth Look at Restaurant Tech, Consumers Getting Ads Through FB Messenger

The Editors

Street Fight Daily: In-Depth Look at Restaurant Tech, Consumers Getting Ads Through FB Messenger

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Restaurant OS (TechCrunch)… You Could Get Facebook Messenger Spam from Any Website You Visit (Business Insider)… Will Readers Pay for Local News? A Digital Startup in Tulsa Bets That They Will (Columbia Journalism Review)…

What It Takes for Legacy Media Companies to Innovate and Thrive

Annie Melton

What It Takes for Legacy Media Companies to Innovate and Thrive

As the media industry spins further away from the long-established familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a plan for sustainability. Three organizations with creative solutions spoke on a panel at Street Fight’s LOCALCON in London last week about their strategies.

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 2)

Tom Grubisich

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 2)

Christian Hendricks, the longtime leader of McClatchy’s digital operations who was recently promoted to VP of Products, Marketing and Promotion, talks about at NMS from the perspective of one of its four founding newspaper groups, and discusses its relationship to the 3-year-old Local Media Consortium.

Street Fight Daily: Gannett Makes Offer for Tribune Publishing, UPS Focuses on SMBs

The Editors

Street Fight Daily: Gannett Makes Offer for Tribune Publishing, UPS Focuses on SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tribune Publishing Is Weighing a Surprise Offer from Gannett (Poynter)… The UPS Store Will Kick Off ‘Small Biz Salute’ for Small Business Week (AdAge)… Leaked Postmates Financials Suggest Company Might Be Doing Better Than Everyone Thought (TechCrunch)…

How Facebook Helps Small Businesses Stay Relevant on Mobile

Annie Melton

How Facebook Helps Small Businesses Stay Relevant on Mobile

In a presentation at LOCALCON in London last week, Facebook’s product manager for local ads, Joe Devoy, took the stage to talk about how the company thinks about serving small businesses. The speech reflected the company’s broader strategy: build so many everyday functions into the Facebook mobile app that no one ever really has to leave it.

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 1)

Tom Grubisich

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 1)

The top four newspaper groups in the country — Gannett, Tribune Publishing, McClatchy and Hearst — have formed a national network called Nucleus Marketing Solutions. Street Fight recently spoke with NMS’s CEO Seth Rogin, about the push-pull dynamics involved in creating and monetizing quality journalism online.

Street Fight Daily: Twitter Integrates with Yelp, Facebook’s Geotargeting Capabilities

The Editors

Street Fight Daily: Twitter Integrates with Yelp, Facebook’s Geotargeting Capabilities

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Integrates with Yelp for Location Tags in the UK and Japan, Bypassing Foursquare (TechCrunch)… How a Senator Used Facebook Ads to Influence Employees in a Single D.C. Building (Fusion)… The Road to Self-Driving Cars Winds Through Here (Crain’s Chicago)…

Street Fight Daily: IAB’s Annual Digital Report, Publishers Threatened by the Rise of Platforms

The Editors

Street Fight Daily: IAB’s Annual Digital Report, Publishers Threatened by the Rise of Platforms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Revenue Jumped 20% in 2015 (Adweek)… Most Smartphone Owners Use Location-Based Services (eMarketer)… Google’s Parent Alphabet Misses Profit Expectations As Moonshot Spend Soars (The Guardian)…