March 2016 – Street Fight

Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments Tools

Annie Melton

Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments Tools

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL’s Tim Armstrong Aims to Build Digital-Ad Empire at Verizon (Wall Street Journal)… Square Has a New Growth Hack to Increase Its Payment Processing Volume (Recode)… Car-Pooling Helps Uber Go the Extra Mile (New York Times)…

Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep

Jenny Beightol

Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep

There has been a lot of backlash from Starbucks customers after the company changed the mechanism of its My Starbucks Rewards program last month from frequency-based rewards to dollars spent. The switch is informative for other retail brands, and indicates that personalization is key.

Street Fight Daily: Google Will Offer Home Phone Service, Lyft Introduces New Carpooling Feature

The Editors

Street Fight Daily: Google Will Offer Home Phone Service, Lyft Introduces New Carpooling Feature

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Fiber’s Latest Innovation Is a Landline (TechCrunch)… Lyft Wants to Make ‘Casual Carpooling’ a Thing Again (The Verge)… Digital Neck-and-Neck with TV Ad Spend in the U.S. (eMarketer)…

Case Study: Law Firm Uses Social Channels to Amplify Messaging to Prospects

Stephanie Miles

Case Study: Law Firm Uses Social Channels to Amplify Messaging to Prospects

“Marketing for law firms generally is something that not even 20 years ago was considered somewhat taboo,” Mike Mellor says. “The folks in law firms have had some catching up to do in regards to driving cultural change and getting attorneys comfortable with the concept of marketing and new business development.”

Street Fight Daily: Facebook’s Messenger Could Be the Next PayPal, Uber Won’t Go Public Anytime Soon

The Editors

Street Fight Daily: Facebook’s Messenger Could Be the Next PayPal, Uber Won’t Go Public Anytime Soon

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Facebook Messenger Might Become Your New Mobile Wallet (Marketing Land)… Uber IPO Uber-Unlikely (CNBC)… Searching For Google CEO Sundar Pichai (BuzzFeed)…

Street Fight Daily: Lyft Launches Waze Integration, ‘Platform Relationship Specialists’ Emerge

The Editors

Street Fight Daily: Lyft Launches Waze Integration, ‘Platform Relationship Specialists’ Emerge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Integration for Drivers Rolls Out Nationwide in Lyft’s Mobile App (TechCrunch)… The Rise of the Publishing Platform Specialist (Wall Street Journal)… Publishers See Rising Premium on Mobile Advertising (AdExchanger)…

Street Fight Daily: Apple Pay Coming to Mobile Web, DoorDash Moves Into Yelp Territory

The Editors

Street Fight Daily: Apple Pay Coming to Mobile Web, DoorDash Moves Into Yelp Territory

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Pay Moving to the Mobile Web, Could Give Big Boost to Mcommerce (Marketing Land)… DoorDash Takes On Yelp, Offers ‘Objective’ Restaurant Quality Scores (VentureBeat)… Microsoft Tells Possible Yahoo Buyers It Would Consider Backing Bids With Big Bucks (Recode)…

March Brand Battle: Marriott Residence Inn vs. Hilton Garden Inn

April Nowicki

March Brand Battle: Marriott Residence Inn vs. Hilton Garden Inn

Spring break is a big time for family travel across the U.S. According to travel booking site Orbitz, 61% of spring travelers will be families. What are they looking for? The March Brand Battle pits two affordable luxury hotel chains, Marriott Residence Inn and Hilton Garden Inn, against each other in a fight for local-mobile hotel domination as they head into the spring break season.