As Mobile Ordering Platforms Evolve, Expect More Personalization and Integration

Share this:

Consumers are more likely to seek out restaurants that accept mobile orders, with 34% saying that technology is the reason why they’re ordering takeout more frequently. To keep these customers excited and engaged, vendors have to keep innovating and improving. Here are some predictions from top executives about where things are headed.

Street Fight Daily: Geofeedia to Expand After $17M Series B, How Patch Succeeds Post-AOL

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Geofeedia Raises $17M to Help Businesses Tap Into Social Location Data (TechCrunch)… Patch Rebounds After Split From AOL (Wall Street Journal)… Why Would Amazon Want To Be the New Barnes & Noble? (New Yorker)…

With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

Share this:

Seattle-based Placed announced this morning that with Placed Attribution, which was unveiled back in July, the company can bridge the gap between OOH ads (billboards) and physical store visitations.

Report: More Than 70% of Franchisees Use a Digital Agency

Share this:

Franchisees (and their co-op spending) represent an important segment of the local digital marketing ecosystem, and a new report reveals that these businesses are starting to accelerate their adoption of digital media and platforms, and are increasingly working with digital agencies.

Telmetrics Names New CEO, Looks to Prove the Value of Phone Calls — And the Digital Ads That Drive Them

Share this:

The call tracking and call analytics company announced this morning that it has named Andrew Osmak its new CEO, replacing David Howard (who assumes the role of chairman of the company’s board). Osmak had been managing partner of Toronto-based Leverage Capital.

Street Fight Daily: Uber Rebrands, Amazon Rumored to be Opening Hundreds of Physical Bookstores

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Inside Story of Uber’s Radical Rebranding (Wired)… Amazon Is Said to Be Planning an Expansion Into Retail Bookstores (New York Times)… Yahoo to Cut 15% of Workforce, Explore Strategic Options (Wall Street Journal)…

Cupcakes

Case Study: Bakery Takes Digital Approach to Local Marketing

Share this:

Like many local merchants, Heather Zidell has seen the number of customers finding her business through Yelp climb over the years. She decided to take the leap into paid advertising on the platform as a way to ensure that her bakery was being listed ahead of competitors.

Understanding the Context of Local Advertising’s Supply and Demand

Share this:

The current election cycle, if nothing else, has demonstrated the importance of context in the supply and demand of local media. In this type of market, the early bird gets the worm. Consumer brands are learning this lesson the hard way and getting shut out of local opportunities that otherwise might have been available.

Street Fight Daily: Alphabet Earnings Show Google Search Still On Top, Local Advertising’s ‘Context’

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Leads the Way as Alphabet Beats Earnings Expectations (Adweek)… Placed’s Shim: Location-Based Optimization Is the ‘SEO of 2016’ (GeoMarketing)… Yahoo Takes Declining Share of Worldwide Ad Revenues (eMarketer)…

Retale CEO Touts ‘Tremendous Potential’ of Virtual Reality for Shopping

Share this:

Retale, a mobile app that brings local circulars to consumers, is jumping right in to VR/AR, launching what it calls “the world’s first virtual reality location-based shopping companion.” Street Fight recently caught up with Retale CEO Christian Gaiser to discuss why the company is betting this technology will become a vital channel for future shoppers.

7 Ways Local Merchants Can Use Messaging Apps for Marketing

Share this:

Smartphone messaging apps were used by more than 1.4 billion consumers last year, but very few of the conversations that took place were between shoppers and local merchants. Here are seven examples of ways that local merchants can start using messaging apps to improve customer service and boost customer acquisition right away.

Street Fight Daily: Why Amazon Confuses Wall Street, Another Big Ad Tech Acquisition

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Wall Street Still Doesn’t Get Amazon (Bloomberg)… Telenor Jumps Into Ad Tech, Acquires Tapad for $360M (TechCrunch)… The Consumer Isn’t a Moron (The Next Web)…