January 2016 – Street Fight

LBMA Podcast: Proxfinity, Estimote, Carrefour and Basket

Asif Khan

LBMA Podcast: Proxfinity, Estimote, Carrefour and Basket

On the show: Real holograms thanks to Kino-Mo; Samsung’s TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft’s Skip means no lineups at Gerrity Supermarkets; PlaceIQ trumps that with $25M; Microsoft is acquiring InMobi; InMarket puts beacons in every RiteAid store. Our App selection is Basket from Andy Ellwood.

Street Fight Daily: UberRUSH Now Delivers Your Nordstrom Orders, Facebook’s Mobile Dominance

The Editors

Street Fight Daily: UberRUSH Now Delivers Your Nordstrom Orders, Facebook’s Mobile Dominance

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… UberRUSH Now Delivers the Same Day from Nordstrom and Other Big Retail Stores (TechCrunch)… How Facebook Turned Its Greatest Weakness Into Its Greatest Strength (Forbes)… Amazon Sales Soared 22% in Holiday Quarter, but Profit Fell Short (New York Times)…

Street Fight Daily: Inside Yahoo’s Restructuring, Sharing Economy Goes Small

The Editors

Street Fight Daily: Inside Yahoo’s Restructuring, Sharing Economy Goes Small

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Restructuring Begins Slowly With Stealth Layoffs and ‘Invest/Maintain/Kill’ List (Recode)… Consumers and Mobile Pay: We’re Aware of It, But We Don’t See the Benefit (GeoMarketing)… Is the Future of the Sharing Economy Small-Scale? (Pacific Standard)…

Taking ‘Local’ Right Down to the Keystroke

Rick Robinson

Taking ‘Local’ Right Down to the Keystroke

A new group of companies are finding ways into local services by getting in between consumers’ desires and fulfillment of their desires at the core level: where their thumbs are hitting the glass. Startups like PopKey and Slash have found what feels like a Trojan Horse into our stream of communication.

Street Fight Daily: Waze Partners With Lyft, Craigslist Competitor 5miles Now Valued at $300M+

The Editors

Street Fight Daily: Waze Partners With Lyft, Craigslist Competitor 5miles Now Valued at $300M+

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze to Scoop up More Data through New Partnerships (Wall Street Journal)… Mobile App 5miles Raises $30M at a $300M+ Valuation to Rival Craigslist in Classifieds (TechCrunch)… Bootler Brings Comparison Shopping to Food Delivery Services (Chicago Tribune)…

As Local Search Behavior Evolves, Marketing Spending Will Follow

David Card

As Local Search Behavior Evolves, Marketing Spending Will Follow

Merchants and marketers have to be findable and present useful information regardless of the searcher’s context. And that’s where the mechanics of local search marketing get messy. It feels like a great opportunity for tools and managed services that help break down those silos, and measure effectiveness across or between them.

Street Fight Daily: AOL Merges All Publishing Products, the Scope of Uber’s International Disruption

The Editors

Street Fight Daily: AOL Merges All Publishing Products, the Scope of Uber’s International Disruption

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Is Combining All of Its Publisher Products (Business Insider)… Why Uber’s Rushing Into Deliveries Could Reap $24.6B Internationally (Forbes)… For Some Sprint Customers, Watching Ads Cuts Phone Bill (Wall Street Journal)…

Basket President: App’s Crowdsourced Price Information Empowers Shoppers

Annie Melton

Basket President: App’s Crowdsourced Price Information Empowers Shoppers

“The difference in prices between stores in a five-mile radius can be as much as 50 percent, based on in-store unadvertised specials, advertised specials, and variance in list price,” says Andy Ellwood. His company, Basket, has built “a massive database” that allows the company to display that price information back to consumers.

Street Fight Daily: How Ad Blocking Affects Ecommerce, Is Food Delivery the New Gold Rush?

The Editors

Street Fight Daily: How Ad Blocking Affects Ecommerce, Is Food Delivery the New Gold Rush?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ecommerce Links Become the Latest Unlikely Casualty of Ad Blocking (Digiday)… The Food Delivery Wars: A Little Bit of History Repeating? (PYMNTS.com)… FiveStars Gets $50M to Help Small Retailers Run Loyalty Programs Like Their Bigger Rivals (TechCrunch)…

6 Social Media Tactics that Reduce Marketing Costs for SMBs

Stephanie Miles

6 Social Media Tactics that Reduce Marketing Costs for SMBs

In addition to generating leads, building brand awareness, and adding credibility to a business, a well-implemented social strategy should also lower a merchant’s overall marketing expenses. Social media is oftentimes less expensive than other types of marketing, and can easily be used to leverage a merchant’s complimentary marketing programs.