A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Google Says Local Search Result That Buried Rivals Yelp, TripAdvisor Is Just a Bug (Recode)
Executives from Yelp and TripAdvisor recently noted a disturbing trend: Google searches on smartphones for their businesses had suddenly buried their results beneath Google’s own. Google says it’s just a bug, but in the meantime, tons of traffic is being diverted from Google’s competitors. Some, particularly Yelp, are not pleased. “Far from a glitch, this is a pattern of behavior by Google,” said Yelp CEO Jeremy Stoppelman.
Holiday Shopping Data Roundup: $39 Billion to Be Spent Locally This Year (Street Fight)
The holiday season isn’t just a big time of year for retail spending; it’s also a big time of year for retail spending data. The stats indicate one common trend: Purchasing is going to be more omnichannel than ever. Here’s a rundown on some key data points for this holiday shopping season.
Amazon Rival Jet.com Raises $350M Series B (USA Today)
Online shopping startup Jet.com announced a $350 million cash infusion, which moves the company into unicorn territory with a valuation of more than $1 billion. The company also has verbal commitments for another $150 million, which would bring its fundraising total to $770 million.
Twitter’s Head of Retail Predicts Five Holiday Trends for His Platform (Adweek)
J.J. Hirschle, Twitter’s head of retail, spoke about what advertising trends he’s seeing on the platform this season. Among them, brands are becoming more visual than ever, personalization is key, and data-driven insights are critical.
4 Ways You Can Use Google’s Search Analytics Report (Street Fight)
Alexander Grosu: Life has not been easy for SEO specialists and webmasters the past few years. Despite Google’s obvious good intentions, the updates it has rolled out, starting with Panda and continuing through to the more recent “mobilegeddon,” have made optimization more difficult for digital marketers. Google’s Search Analytics Report (SAR) is an important step in mending this relationship. Here are four tips to help you get the most out of the new SAR.
Tango, Chat App Unicorn, Lays Off Nine Percent of Staff Following Failed Move into Ecommerce (TechCrunch)
Tango, the mobile messaging unicorn that reached a billion-dollar valuation when Alibaba invested $280 million in it early last year, has laid off around nine percent of its workforce after it shuttered a brief effort at ecommerce.
Target Expands LED Customer Tracking (Business Insider)
Target has been testing beacons installed in LED light bulbs to track and guide shoppers through a select number of its stores and is now expanding those trials to 100 stores. In-store customers can be guided to a specific product in the store by using an Android app that syncs to the beacons. This internet of things (IoT) system will help customers find their products and provide Target with data about its foot traffic.
Google Will Send You to Accelerated Pages on Mobile Starting Next Year (The Next Web)
Google noted in a blog post that its Accelerated Mobile Pages project, aimed at hosting and delivering fast-loading content to mobile devices from numerous publishers, is set to debut for users early next year. Google also announced that several ad networks have signed on to develop ads in line with this new framework.