October 2015 – Street Fight

LBMA Podcast: Google Unveils Shopping Insights, Uniqlo Monitors Shoppers’ Brainwaves with UMood

Asif Khan

LBMA Podcast: Google Unveils Shopping Insights, Uniqlo Monitors Shoppers’ Brainwaves with UMood

On the show: Google unveils Shopping Insights tool; Uniqlo’s UMood monitors shoppers’ brainwaves to help them pick the perfect t-shirt; Zikit’s “Now or Never” coupons; paying with sounds; Short Edition short story vending machine; Unmapped; Pixie tags; GPS-based metering in New York City. Plus, news from UNICEF and Target; and MapQuest.

Street Fight Daily: Facebook’s ‘Local Market’ Feature, Google Tries Foursquare Tips for Google Now

The Editors

Street Fight Daily: Facebook’s ‘Local Market’ Feature, Google Tries Foursquare Tips for Google Now

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing a New Feature That Makes It More Like Craigslist (Business Insider)… Google Is Testing Foursquare Tips in Google Now, Even When the App Isn’t Installed (VentureBeat)… Amazon Launches ‘Pay with Amazon’ Buttons for Mobile Apps (Recode)…

6 Full-Service Social Media Management Firms

Stephanie Miles

6 Full-Service Social Media Management Firms

Small business owners have a reputation for being do-it-yourselfers, particularly when it comes to marketing and advertising. But with social spending on the rise, more of those business owners seem to be saying that if they want social media marketing done right, they need a professional to handle the job. Here are six full-service firms operating in the space right now.

The Privatization of Local Search

Damian Rollison

The Privatization of Local Search

Local search takes place across services that are proprietary and dedicated, even if indirectly, toward earning revenue for the companies that run them. But that doesn’t preclude us from thinking of local search as a kind of public utility whose objective is to provide accurate and consistent information. That means treating local listings primarily as a public good, not a business.

Street Fight Daily: Yelp’s Revenue Up 40%, Amazon to Launch Shopping Channel

The Editors

Street Fight Daily: Yelp’s Revenue Up 40%, Amazon to Launch Shopping Channel

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Swings to Loss, But Revenue Jumps 40% (Wall Street Journal)… Amazon Brings Ecommerce to Fire TV and Prepares to Launch Its Own Shopping Channel (GeekWire)… New Mobile Search Startup Focuses on Apps (New York Times)…

Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market

Matt Matergia

Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market

The future of SMB marketing solutions isn’t do-it-yourself, do-it-for-me, or even do-it-with-me. Rather, it lies in a new go-to-market model called “do nothing” that combines context, content, software, and automation into solutions that are low-cost, have next to no barriers to entry, and require little in the way of learning or doing from customers.

DEBATE: The Marketing of SMB Marketing Solutions

Noah Elkin

DEBATE: The Marketing of SMB Marketing Solutions

Speculation over the best model for providing and marketing SMB solutions — do-it-yourself (DIY), do-it-for-me (DIFM), or the middle-ground option, do-it-with-me (DIFM) — has been swirling for years. Columns from two Street Fight contributors indicate that while technology is part of the current problem, it’s undoubtedly part of the solution as well.

SMBs and Self-Service: Are We There Yet?

Greg Sterling

SMBs and Self-Service: Are We There Yet?

The question of whether or when SMBs are going to self-provision online marketing has been a topic of intense debate for at least a decade. Signs now point to the emergence of solutions simple enough to make self-service viable within three to five years. Ultimately, rather than a do-it-yourself vs. do-it-for-me dichotomy, we’re likely to see an increasingly stratified local market that looks a lot like a three-cabin airplane seating chart.

Street Fight Daily: Apple Pay Goes International and Has a New Competitor, Amazon’s Effect on SMBs

The Editors

Street Fight Daily: Apple Pay Goes International and Has a New Competitor, Amazon’s Effect on SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Pay Partners with AmEx to Expand Internationally (Fortune)… JPMorgan Chase Says It’s Building a Rival to Apple Pay (Channel NewsAsia)… Is Amazon Killing Small Businesses? (Forbes)…

Misalignment Between Brands and Local Affiliates May Be Wasting Massive Amounts of Co-op Funds

Noah Elkin

Misalignment Between Brands and Local Affiliates May Be Wasting Massive Amounts of Co-op Funds

National brands rely on a complex web of local affiliates for representation, distribution, and channel marketing and sales. In these sometimes shaky partnerships, it turns out that massive resources in the form of co-op and market development fund (MDF) programs often go unused or get misdirected, largely due to misalignment between brands and their affiliates.

Case Study: Westport Restaurant Views Social Marketing as Digital Word-of-Mouth

Stephanie Miles

Case Study: Westport Restaurant Views Social Marketing as Digital Word-of-Mouth

Local merchants in every vertical are relying more on social media marketing for customer acquisition and retention, but restaurants in particular have become heavy users of social platforms. This year, 50 percent of casual dining and fine dining operators said they planned to devote even more resources to social media marketing. Hyperlocal vendors like Perch are providing business owners with a way to consolidate most social marketing tasks in one centralized app.

Street Fight Daily: Facebook’s Location-Centric Notifications Update, Etsy’s Same-Day Delivery

The Editors

Street Fight Daily: Facebook’s Location-Centric Notifications Update, Etsy’s Same-Day Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Updated Notifications, Facebook Pulls People Down the Rabbit Hole (GigaOm)… Etsy ASAP Brings Same-Day Delivery to NYC (The Next Web)… Square Reports Another Loss as IPO Roadshow Approaches (Wall Street Journal)…

Getting Pushy with Notifications Can Pay Off with Millennials

Noah Elkin

Getting Pushy with Notifications Can Pay Off with Millennials

With the volume and velocity of messaging in the digital economy increasing seemingly exponentially, brands everywhere need to weigh not only what information and content they share but also how much and the delivery channel they use. When it comes to highly connected millennials who use location-based apps, a new study indicates brands and retailers stand a good chance of cutting through the clutter with push notifications.

Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

Tom Grubisich

Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

Ever since a 2014 Google study documented that 52 percent of ad impressions actually were not seen by users, viewability has been a front-burner issue for marketers and publishers alike. The digital platforms of local newspapers serve up billions of ad impressions monthly, putting these publishers right in the middle of the issue. To find out how they’re responding, Street Fight spoke with Tobias Bennett, the Local Media Consortium’s advertising expert.

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

Noah Elkin

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

The annual Street Fight Summit assembled more than 350 marketers, solutions providers, technologists, and media executives to discuss pressing issues and developments in the connected local economy. Here are five key takeaways from the day’s keynotes, panel discussions, and fireside chats.

Street Fight Daily: Uber Seeks to Raise Another $1B, Is Amazon Building Its Own Shipping Network?

The Editors

Street Fight Daily: Uber Seeks to Raise Another $1B, Is Amazon Building Its Own Shipping Network?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Said to Plan Another $1 Billion in Fundraising (New York Times)… Amazon May Be Building a Team That Will Help It Replace FedEx and UPS (Business Insider)… Mobile Payments Will Triple in the U.S. in 2016 (eMarketer)…

Street Culture: Humility and Good Conversations at Instacart

April Nowicki

Street Culture: Humility and Good Conversations at Instacart

On-demand grocery shopping and delivery service Instacart is make headway at disrupting a multi-billion-dollar industry. Driving that effort is a relentless focus on satisfying customers. “One policy we’ve implemented at Instacart is that every employee, from the engineers up to our CEO, goes out shopping once a quarter to get an understanding of being a shopper and how our service affects the customer. Everybody here does it,” says vice president of people Mathew Caldwell.

Openings and New Hires at Thumbtack, Polar, and Yodle

Geoff Michener

Openings and New Hires at Thumbtack, Polar, and Yodle

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Bing loses Duane Forrester, senior product manager in charge of webmaster outreach, newly minted unicorn Thumbtack appoints a CFO and general counsel, Polar hires a Googler as president of international, and Yodle brings on a president for its Brand Networks business.