6 Full-Service Social Media Management Firms

Social media

Small business owners have a reputation for being do-it-yourselfers, particularly when it comes to marketing and advertising. But with social spending on the rise — 53 percent of business owners plan to increase their ad spending on Facebook — more of those business owners seem to be saying that if they want social media marketing done right, they need a professional to handle the job.

Twenty-nine percent of SMBs already are dedicating between five and 24 hours to social media management per week, spending an average of $845 per month on the channel. Rather than increasing the time they spend on social as their budgets go up, more business owners are opting to pay for full-service solutions with account managers who handle nearly all aspects of content creation and social strategy implementation. It’s part of the “do-it-for-me” concept that many see picking up steam within the SMB market.

Whether or not full-service solutions produce a higher ROI than self-serve platforms is still a matter of debate. Studies have shown that companies with “planned” social strategies were two times more likely to experience growth, so there’s no doubt that full-service social media management is a vertical worth exploring. Here are six firms operating in the space right now.

1. Main Street Hub: Data-driven decisions on social spending
Main Street Hub is a full-service marketing platform that caters to local businesses. The company’s team updates and maintains its clients’ social media profiles, including writing regular posts and status updates, thanking customers who’ve checked-in online, handling customer service through social channels, building landing pages, and keeping business profiles updated on review sites like Yelp. Main Street Hub uses technology to pinpoint and connect businesses with local customers through social media. It also collects testimonials from online fans and pushes positive reviews. Main Street Hub’s Basic package costs $299 per month.

2. Social Storm: Crafting brand identities for hands-off clients
Using Social Storm, business owners can take a completely hands-off approach to social media. After reviewing and implementing a five-minute guide for audience generation, Social Storm handles all content curation and posting of social media content. The company creates business pages on popular social networks and posts updates on those pages 365 days a year. Social Storm also creates customer acquisition websites, used for marketing and SEO, which are updated daily with the same photos, videos, and content posted on each business’ social pages. To post their own updates on social, business owners need to email the content to their Social Storm managers. Subscription pricing starts at $99 per month.

3. LYFE Marketing: Creating authentic moments for an SMB’s followers
LYFE Marketing is a social media marketing and management agency that offers daily social media management, content creation, interactive engagement, and follower growth through both organic and paid advertising. The agency can manage a client’s accounts on Facebook, Twitter, and Instagram, designing each business’ Facebook pages, reaching out to potential customers on Instagram, and joining authentic conversions on Twitter, all on a client’s behalf. LYFE says it increases its clients’ follower counts by “hundreds of people” each month through organic tactics, and generates Facebook likes at an average of $.30 to $.50 per like. Pricing starts at $500 per month.

4. $99 Social: Daily content for a flat price
Created for small business owners who don’t have the time for Facebook marketing or the budget to hire a dedicated digital agency, $99 Social will post daily content on its clients’ Twitter and Facebook profiles for a flat monthly fee. $99 Social assigns a community manager to each new client, and that person is responsible for researching the business’ industry, competitors, and target audience. With that information in mind, managers post content on each of the business’ social pages once per day, seven days a week. Business owners have the option to email specific instructions on what types of content they want posted or leave the content to the manager’s discretion. Business owners can post additional content on their own pages as well. As the name implies, $99 Social charges most businesses a flat fee of $99 per month.

5. Community Elf: Day-to-day management of an SMB’s strategy
Small business owners often have big ideas when it comes to what they can achieve through social marketing. Community Elf manages the implementation of the strategies that business owners develop. Community Elf’s staff handles the day-to-day execution of online content marketing and social engagement, often by generating online promotions, offering social customer service, and handling influencer outreach. Depending on the pricing plan a business selects, Community Elf will create a pre-determined number of posts on Facebook, Twitter, Pinterest, and LinkedIn each week. Community Elf also handles impact reporting, to show clients which strategies are working the best. Pricing for social media management starts at $500 to $1,000 per month.

6. Strella: Focusing on social marketing results
A full-service social media management firm, Strella provides clients with content development, posting to social media channels, and follower generation. Strella was developed for startups, retail merchants, healthcare providers, banks, fitness businesses, and real estate firms. The company differentiates itself by becoming “partners” with its clients and offering personalized services rather than data-driven solutions. Those services include social media planning, content development, account monitoring, and audience building. Business owners can contact Strella directly for custom pricing.

Know of other full-service social marketing solutions for small businesses? Leave a description in the comments.

Stephanie Miles is a senior editor at Street Fight.

  1. Sean
    November 10, 2015

    Definitely respect all the brands mentioned here. Thanks for adding LYFE Marketing. Our goal is to add quality services comparable to corporate social media management at a small business cost.

  2. Jaffrey Eric
    November 22, 2016

    Great read. Nowadays, social media marketing plays a vital role in the success of business, but it is important to choose the right firm for your business. Thanks for sharing the information.

  3. Flossie Solis
    February 20, 2017

    We vetted a few of these social media agencies in our search all pretty good. We made the leap from stepping away from in house to relying on a digital agency for everything. It was a big move, and nerve racking. Our social media agency http://fuelonline.com was our eventual choice. They won out with extraordinary thought leadership, and real case studies and social proof which other agencies seemed to lack surprisingly. Also they are a much larger agency working with big brands which is what we needed. So far it’s been amazing and they have brought a ton of value. The tough part about making the move like we did is the potential for brand disconnect when you’re not in house every day and a part of the culture. But they do a pretty good job at understanding us, our space, and our human element. We’re now exploring programmatic with them, we’ll see how that goes?

  4. Native Monks
    April 1, 2017

    This seems like a comprehensive list, however, finding a reliable company is like finding a needle in a haystack. This is exactly why you need to work with a company that can give you the best service within your price range.

    If you hire an agency, you need to ask yourself the following questions:

    1. Will they be transparent with regards to their marketing strategy? Social media is not about taking a shot in the dark.

    2. Will they be regular and dependable? You need to feed your audience with regular content and social media done in a haphazard manner is as good as redundant.

    3. Do they ask for a long term contract?

    4. How many customers do they have? Obviously the bigger the company, the lesser their focus unless they are very organized.

    5. How affordable are they? Can you get a better deal elsewhere?

    6. And finally and most importantly, do they look beyond social media and understand the purpose of your investment? If they do, they should be able to give you suggestions on many other aspects to enhance your ROI

    After trying out at least 3 companies, we found the guys at https://hashtag17.com suitable to our requirements. You may have to find your own though.

    Good luck!

  5. Jessica CADE
    August 30, 2017

    Stess by Jessica Cade offers full Social Media & Blog Management (Translation services are also available) as well as Creative Content Writing, Professional Wikipedia Articles. As regards to Social media & Bog management we can manage the following platforms: Facebook, Twitter, Instagram, Google+, YouTube, Tumblr. http://www.stess.com Give us a shot!

  6. Charlotte Sheridan
    September 8, 2017

    For small business owners looking for an affordable option, or even a plan to implement themselves – http://www.thesmallbizexpert.co.uk offers excellent social media management and planning.
    Completely tailored to client’s requests and requirements, we are UK based one stop shop for small business marketing.

  7. Infinite Lead Flow
    October 5, 2017

    Infinite Lead Flow in North Hollywood, CA is a full services social media management agency. We provide compelling content on a routine basis. We work on a month to month basis.


  8. Mark Sutherland
    November 6, 2017

    We have found that Shelley’s Social Media has been awesome for our business! They take the time to get to know our business and then offer great ideas for online marketing with social media for us to accomplish the goals that we set together. They have gone out of their way to do the “little” things as an extra bonus just for being customers – other companies nickel and dime you to death. We are so happy to have found her! http://www.shelleyssocialmedia.com

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