Raise Report: Massdrop, Mogl, Kik, Zocdoc Score Robust Rounds

Share this:

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Revel Systems, Massdrop, and Peach.

Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…

Case Study: Bubble Tea Shops Use Boosted Facebook Posts for Customer Acquisition

Share this:

Like many merchants, the team behind Boba Guys relies primarily on unpaid marketing campaigns for customer retention, using organic tactics like posting exclusives and inside news on social media. Ten percent of Boba Guys’ marketing is aimed at customer acquisition.

Geofencing at Events: How to Reach Potential Customers Live and On-Site

Share this:

Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology offers some rich opportunities for interactive messages, and can ensure that promotions are especially relevant.

Street Fight Daily: The Magnitude of Instagram’s API Switch, PayPal Acquires Mobile Commerce Startup

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry (Recode)… PayPal Makes Its First Acquisition After Splitting From eBay (Fortune)… Google Express Plans to Shut Down Its Two Delivery Hubs (Recode)…

A New Political Campaign Methodology Connects Supporters With Localized Social Media

Share this:

It’s self-evident that campaigns should be promoted at local levels, where word-of-mouth buzz can truly happen within neighborhoods. As the 2016 national election approaches, campaigns have the opportunity to harness local social more directly than ever before.

Sponsored Content: Localizing Your Pay-Per-Click Campaigns

Share this:

After getting listed in online directories, setting up SEO-optimized websites, and creating profiles on popular social channels, running a PPC campaign is the next logical step for local business marketers. This post is part of a series on strategies in local digital marketing, sponsored by Mediative.

Street Fight Daily: Amazon Might Crowdsource Delivery, Square Introduces Apple Watch App

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Flex Could Be a New Way to Get Your Packages, Report Says (Mashable)… Square Cash for the Apple Watch Lets You Send Money From Your Wrist (The Next Web)… Here’s How the Post Office is Taking On UPS, FedEx, and Amazon (Fortune)…

Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business

Share this:

People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]

7 Ways For SMBs to Maximize the Benefits of Online Scheduling

Share this:

Before adding new platforms to the marketing mix, merchants should fully utilize the scheduling systems they’ve already implemented at their businesses. Here are seven examples of ways that merchants can maximize the benefits of online booking tools.

Street Fight Daily: Uber Launches Food Delivery, Facebook’s Ad Tech Strategy

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… UberEats Comes to San Francisco, Where Food Delivery Is Hot (Recode)… With Retooled Atlas Under the Hood, Facebook Closes in on Linking Ads to Sales Across Devices (AdAge)… Retail Tech Meets Consumer Reality: Cracking the Consumer Path to Purchase Code (PYMNTS.com)…

What Local Marketers Can Learn From the Trials of Google Plus

Share this:

With Google’s recent announcement that Google Plus will be decoupled from YouTube and other services, industry watchers are predicting that this may be the beginning of the end for the social network. Here are a few lessons a local marketer might learn from the social network’s challenges.

Case Study: Restaurant Group Integrates Data for Targeted Customer Marketing

Share this:

Fig & Olive’s guest management system has been set up to match reservations to POS data, which allows marketer Matthew Joseph to track the dining habits and visit frequency of guests. This information is then used to run automated marketing campaigns.

Street Fight Daily: An Inside Look at Amazon, Can Facebook Finally Conquer E-Commerce?

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Amazon: Wrestling Big Ideas in a Bruising Workplace (New York Times)… Facebook’s Last Push Into E-Commerce was a Disaster, but It’s Gearing Up to Try Again (Business Insider)… Location Inaccuracy is a Bigger Problem Than Fraud (AdExchanger)…

Openings and New Hires at 4Info, Matchcraft, Foursquare and Yieldbot

Share this:

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Triangle Business Journal gets a new president, Verve Mobile staffs up, and the Daily Voice hires a new publisher.

LBMA Podcast: Forbes Partners With Tinder, Proxbook’s Thomas Walle Jensen

Share this:

On the show: Peaceful walking by Walkonomics; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence.

Street Fight Daily: Uber Will Return Your Online Purchases, Samsung Preps for Mobile Payment Launch

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Uber Is Fixing Online Shopping’s Most Annoying Problem (Refinery29)… Samsung Pay to Launch September 28 in U.S. But Will Businesses Accept It? (Recode)… Stores Suffer From a Shift of Behavior in Buyers (New York Times)…

Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year

Share this:

According to the report from Netsertive and Borrell Associates, 38 percent of local businesses cited “too much paperwork” as the greatest barrier to co-op marketing, and another 38 percent cited “too many rules.”

Why Local News Sponsorships Are More Relevant than Ever

How the Local Media Consortium Is Leveraging Its Relationship With Google for Higher CPMs

Share this:

The Local Media Consortium is working to turn “digital dimes” back into the dollars. To see how the group is progressing, we recently spoke with Tobias Bennett, LMC’s “programmatic advertising champion.”