Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…
Street Fight Daily: The Magnitude of Instagram’s API Switch, PayPal Acquires Mobile Commerce Startup
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry (Recode)… PayPal Makes Its First Acquisition After Splitting From eBay (Fortune)… Google Express Plans to Shut Down Its Two Delivery Hubs (Recode)…
Sponsored Content: Localizing Your Pay-Per-Click Campaigns
After getting listed in online directories, setting up SEO-optimized websites, and creating profiles on popular social channels, running a PPC campaign is the next logical step for local business marketers. This post is part of a series on strategies in local digital marketing, sponsored by Mediative.
Street Fight Daily: Amazon Might Crowdsource Delivery, Square Introduces Apple Watch App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Flex Could Be a New Way to Get Your Packages, Report Says (Mashable)… Square Cash for the Apple Watch Lets You Send Money From Your Wrist (The Next Web)… Here’s How the Post Office is Taking On UPS, FedEx, and Amazon (Fortune)…
Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business
People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]
Street Fight Daily: Uber Launches Food Delivery, Facebook’s Ad Tech Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… UberEats Comes to San Francisco, Where Food Delivery Is Hot (Recode)… With Retooled Atlas Under the Hood, Facebook Closes in on Linking Ads to Sales Across Devices (AdAge)… Retail Tech Meets Consumer Reality: Cracking the Consumer Path to Purchase Code (PYMNTS.com)…
What Local Marketers Can Learn From the Trials of Google Plus
With Google’s recent announcement that Google Plus will be decoupled from YouTube and other services, industry watchers are predicting that this may be the beginning of the end for the social network. Here are a few lessons a local marketer might learn from the social network’s challenges.
Street Fight Daily: An Inside Look at Amazon, Can Facebook Finally Conquer E-Commerce?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Amazon: Wrestling Big Ideas in a Bruising Workplace (New York Times)… Facebook’s Last Push Into E-Commerce was a Disaster, but It’s Gearing Up to Try Again (Business Insider)… Location Inaccuracy is a Bigger Problem Than Fraud (AdExchanger)…
Street Fight Daily: Uber Will Return Your Online Purchases, Samsung Preps for Mobile Payment Launch
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Uber Is Fixing Online Shopping’s Most Annoying Problem (Refinery29)… Samsung Pay to Launch September 28 in U.S. But Will Businesses Accept It? (Recode)… Stores Suffer From a Shift of Behavior in Buyers (New York Times)…
Geofencing at Events: How to Reach Potential Customers Live and On-Site
Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology offers some rich opportunities for interactive messages, and can ensure that promotions are especially relevant.