Street Fight Daily: Facebook and Google Embrace ‘Buy’ Buttons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Will Soon Add a ‘Buy’ Button So You Can Shop From Facebook (Business Insider)… Google Starts Testing Buy Button (Mashable)… 20 Years of Amazon: 20 Years of Major Disruptions (USA Today)…
Street Fight Daily: Google’s iBeacon Competitor, Wi-Fi Proximity Program Launches
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Eddystone, Its Platform-Agnostic iBeacon Competitor (The Next Web)… This New Wi-Fi Tech Uses Proximity To End Waiting In Long Lines (ReadWrite)… Like Google, Yahoo Wants to Reinvent Search Without the Search Bar (Ad Age)…
Street Fight Daily: Google Tests Direct Hotel Booking, Yelp Sued By Delivery Drivers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Direct Hotel Booking (Search Engine Land)… Drivers Sue Yelp Over Unpaid Tips for Food Delivery Service Eat24 (Fortune)… Deep-Fried Crystal Ball: Seamless’s Recent Missteps Pave the Way for Competitors (Digiday)…
Street Fight Daily: Google’s Plan for Mobile Search, Uber’s “Lead Generation” Defense
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reinventing Google for a Mobile World (New York Times)… Uber: We’re Not a Taxi Service,“We’re a Lead Generation” App (Business Insider)… Location Is Everything: Talking Mobile Programmatic With Avazu’s Yi Shi (AdMonsters)…
McClatchy Says It’s a ‘Digital’ Company, but More Work Still Remains
There is no doubt that McClatchy is putting an enormous amount of energy and talent into digital — but will it be enough when print is shrinking so rapidly? Street fight spoke to the company’s VP of products, marketing and promotion, Christian Hendricks, about where McClatchy is in its digital evolution
Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers?
In the rush to diversify their offerings, single-product local tech companies either move horizontally (reaching out to all the markets that could remotely utilize their product) or, more often, vertically (seeking to cater to all the nuanced needs of a niche market).