July 2015 – Street Fight

Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail

The Editors

Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders (Adweek)… The Missing Link Between Shopper Marketing And E-Commerce (Marketing Land)… A Fragile Moment for Big Media (Recode)…

A Deeper Look at ‘Michele’s List’ of Independent Local News Sites Reveals a Gloomier Picture

Tom Grubisich

A Deeper Look at ‘Michele’s List’ of Independent Local News Sites Reveals a Gloomier Picture

After taking a second, closer look at “Michele’s List,” I’m more worried about independent community news sites. I was surprised to see that more than half of them generate only $50,000 or less in revenue, hardly enough to run a “Ramen-noodle”-type operation.

Street Fight Daily: Google Tests Home Services Ads, StubHub and Uber Pair Up

The Editors

Street Fight Daily: Google Tests Home Services Ads, StubHub and Uber Pair Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market (Search Engine Land)… StubHub Now Lets You Request an Uber Ride So You’re Never Late to an Event (The Next Web)… How Apple’s Embrace of Ad Blocking Will Change Native Advertising (Digiday)…

Street Fight Daily: Yelp Shares Drop After Q2 Miss, Google’s Location Hours Feature for Mobile

The Editors

Street Fight Daily: Yelp Shares Drop After Q2 Miss, Google’s Location Hours Feature for Mobile

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Drops 14% After Reporting Profit Miss In Q2 On Stronger-Than-Expected Revenue Of $133.9M (TechCrunch)… Google Now Featuring a Location’s Popular Hours on Mobile Devices (Blumenthals)… New Breed of Digital Publishers Just Say No to Ad Tech (Wall Street Journal)…

Street Fight Daily: Stripe Scores Major Funding and Visa Partnership, eBay Shutters Delivery Service

The Editors

Street Fight Daily: Stripe Scores Major Funding and Visa Partnership, eBay Shutters Delivery Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe, Digital Payments Start-Up, Raises New Funding and Partners With Visa (New York Times)… eBay is Killing Its Local Delivery Service and Specialized Apps (The Next Web)… Why PayPal’s Independence Will Have A Huge Effect On Your Business (Forbes)…

Sponsored Content: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

April Nowicki

Sponsored Content: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings to the local market. But these two companies could take a fresh look at their branding strategies and interactions with customers.

Street Fight Daily: Square IPO Looms, Amazon Plans Drive-Up Grocery Stores

The Editors

Street Fight Daily: Square IPO Looms, Amazon Plans Drive-Up Grocery Stores

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s Filing Turns Talk to Dorsey’s Juggling Skills (New York Times)… Amazon Planning Drive-Up Grocery Stores (Silicon Valley Business Journal)… Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 (eMarketer)…

So How Do We Define a ‘Small Business’ Anyway?

Mo Yehia

So How Do We Define a ‘Small Business’ Anyway?

Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.