A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
PayPal Acquires Money Transfer Firm Xoom for $890 Million (Fortune)
PayPal, which is expected to spin off from eBay later this month, will start publicly trading as an independent company on July 20. In the last quarter, PayPal’s payments revenue surpassed that of eBay’s marketplace business, highlighting their divergent paths.
Square Launches Payroll, Expanding Suite of Services for Small Businesses (Street Fight)
As part of its push to become a comprehensive platform for small businesses, Square has launched a new payroll management service. The product is targeted particularly at SMBs that pay employees on an hourly basis, but it can also be used for those that have salaried staff.
ReachLocal in Talks to Extend Yahoo Partnership Into Gemini Native Ads (Search Marketing Daily)
The deal would mean offering advertisers and businesses ads that run through the Gemini network and a mobile search and native ad strategy that would blend more targeted ads for local businesses. It would also support a focus on nearby, hyperlocal real-time targeting.
Google Highlights Low Prices, Mimicking Amazon (Wall Street Journal)
For some product searches, Google now calls out offers priced noticeably lower than the same or similar products from other merchants. The highlighting feature is added to items in Product Listing Ads that typically include pictures, and merchants bid to be included in those ads.
Zozi Raises $30 Million in Financing (New York Times)
With the new capital, Zozi will continue its quest to become the travel industry’s version of OpenTable, allowing merchants, many of whom have not been truly connected to the Internet before, to book reservations and payments online.
Openings & New Hires at Lyft, Yext, Twitter, Uber, Invoca & More (Street Fight)
In this week’s column, Twitter sees more high-level departures; Yext brings on a CMO from Salesforce; Lyft acquihires; Uber gets Bing employees; Invoca names a new CEO; and more.
Splacer, With $1.4M In New Funding, Is Airbnb For Event Spaces (TechCrunch)
What Airbnb does for longer-term stays in a home, Splacer does for short-term event spaces. Users can list personal or commercial space, set prices, and users can rent them out for different types of events.
The Man Who Wants to Turn Our Clothes Into Modular Gadgets (Wired)
Over the past few years, Borre Akkersdijk has created several proof-of-concept pieces that reimagine clothing as input devices, Wi-Fi routers, and air purifiers. Depending on where his pieces are showcased, he switches up their technological functions to solve location-based problems.
LBMA Podcast: PayPal and Uber, Foursquare’s Mayor Mea Culpa (Street Fight)
On the show: tools, services, and technologies that will make your summer vacation better – no babysitting included. Stories about: Google Photos; the KeepTrax app; Google’s Sidewalk Labs; trending places on Instagram; Samsung’s safety truck; and more.