A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones (Marketing Land)
The buyable pins, allowing Pinterest users to purchase directly from the site, are now appearing in home feeds, boards, and search results. Users can search pins from a specific retailer by going to the retailer’s Pinterest profile and tapping on the “Shop Pins” button.
Labor Issues Aren’t the Only Hazard in Uber’s Business Model (Street Fight)
Manpreet Singh: Uber-for-X innovators and investors, be warned: several elements of Uber’s market inoculated it against three hazards associated with the single-service model — Trigger Infrequency, Customer Loyalty, and Market Density.
Microsoft’s Bing Isn’t Such a Failure After All (Mashable)
Six years after Microsoft launched Bing and lost billions of dollars in a long-shot attempt to take on Google, Microsoft appears to be nearing a significant milestone: the Bing search engine is no longer bleeding cash.
Airbnb Is Helping Make Android Apps More Like The Web (ReadWrite)
On Tuesday, Airbnb engineers introduced DeepLinkDispatch, a library that makes linking to specific parts of an Android app easier. DeepLinkDispatch allows app makers to better understand how deep links are being used and when they fail.
Yelp Ads Deemed Overpriced, Analyst Predicts Slowdown in Growth (MarketWatch)
An analysis following a deep-dive report earlier this month on the restaurant industry and its use of technology shows that taking out ads on the online reviews site is viewed as too expensive by many small businesses and independent restaurants.
Street Fight’s 10 Most Popular Stories From the First Half of 2015 (Street Fight)
In the local space, the first six months of 2015 brought a deeper emphasis on local commerce and the connected local economy, new partnerships, and consolidation and restructuring at legacy players. With the first half of the year in the bag, here’s a look back at the top Street Fight stories so far.
Buying Wine and Liquor Online is About to Get More Personal (Boston Business Journal)
Drizly, maker of a mobile and web app that allows users to shop for alcohol and get it delivered, is paying marketing software startup BlueConic to collect information on Drizly users in an effort to bolster marketing efforts and make the experience more individualized.
HomeHero Locks Down $23M For Its Home Care Marketplace (TechCrunch)
HomeHero, a Santa Monica-based startup that works to connect home care workers with the families that need them, announced on Tuesday that it has raised $23 million.
Is Local Directory Traffic On The Rise Again? (Search Engine Land)
Myles Anderson: After studying local directory traffic, the overall picture remains one of long-term decline for the market as a whole. However, in the last two months, the aggregate traffic to directories appears to have bounced and is climbing again.