LBMA Podcast: Next-Gen QR Codes, O2 Acquires Weve
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Girl detection billboards; KFC’s tray tapper; Project Lynx; Next generation QR codes; CHOZ app; O2 acquires Weve; drink-activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada.
Top stories of the week
1. Astra – Girl detection billboard (Germany) 11:50
2. KFC Tray Typer 19:35
3. Screenvision + Sito Mobile = Project Lynx 24:40
4. Visualead – A new generation of QR code? 28:25
5. Chicago’s Loop Alliance – counting people on the streets 32:40
6. CHOZ app 37:00
7. O2 acquires Weve from EE & Vodafone 40:20
8. Yaocho Bar Group – drink activated coasters – domestic violence 45:55
9. Apple acquires Coherent Navigation 51:00
10. Ticketmaster Canada teams up with ARHT – humagrams in entertainment venues. 56:10
