Livestreaming and Local: Tech’s Next Collision?
Growth will ignite first from live video’s inherent virality, which could find hundreds of millions of users the same way Instagram did. Then we’ll see copycat apps come out of the woodwork. It will follow the standard path: quick industry growth, contraction, M&A, a few winners, maturity, etc.. Somewhere in that progression will be a local play…
In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key
We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…
Street Fight Daily: Apple Maps Adds TripAdvisor, Crowdfunding Local News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Maps Now Includes Hotel Reviews From TripAdvisor and Booking.com (MacRumors)… What Works For Crowdfunding Local News (Medium)… SeatGeek Raises $62 Million In A Series C Led By Technology Crossover Ventures (TechCrunch)…
6 Hyperlocal Services For Booking a Babysitter
Given the rise in on-demand marketplaces, it makes sense that the “Uber-ification” of everything would extend to babysitting services. Parents are using local marketplaces to find childcare providers in their neighborhoods — taking advantage of the ease of online scheduling and payments to make last minute bookings…
Street Fight Daily: GoDaddy Goes Public, ClassPass Struggles With Success
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Shares Soar in Debut as Investors Buy Into Revamp (GoDaddy)… ClassPass: Deep Discounts, but Some Discontent (New York Times)… China’s Dianping Valued at $4 Billion (Wall Street Journal)…
Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think
Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…
Street Fight Daily: Groupon Launches Stores, Starcom Measures TV
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)… SMG Launches Addressable TV Measurement Tool (MediaPost)… Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)…
Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests
Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…