TribLocal Branding Is Replaced by Pioneer Press in Many ChiTrib Communities
From its launch in 2007, TribLocal was the Chicago Tribune’s highly branded network of suburban news print inserts and e-sites covering sprawling Chicagoland. Now TribLocal has lost most of its branding and been replaced by the Tribune’s recently acquired Pioneer Press in many communities. We recently caught up with Bob Fleck, the Tribune’s recently appointed general manager and publisher of […]
Street Fight Daily: Facebook Likes Events, Square Becomes a Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Making It Easier To Find Events You Want To Go To (Mashable)… How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever (AdWeek)… The Racists Next Door: Why Nextdoor’s Racial Profiling “problem” Isn’t The Company’s Fault — It’s Society’s (Pando)…
Conference Notebook: Brands Refining Their Local Approach
Multi-location brands that want to connect with local consumers have long been faced with a major conundrum of how much local marketing to trust to their local outlets. At BIA/Kelsey’s National event in Dallas last week, a number of brands and vendors weighed in on how their strategies are evolving…
Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Launches Home Services To Sell Everything From An Oil Change To Piano Lessons (Verge)… Angie’s List Freezes $40 Million Indiana Expansion, Citing Anti-gay Law (Mashable)… Ten Red Flags On The GoDaddy IPO (Pando)…
Street Fight Daily: DoorDash Raises $20M, Mobile’s Impact on Google
Street Fight Daily: Facebook Messages Businesses, Amazon’s Angie’s List Killer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Do Facebook Users Really Want To Chat With Businesses? (Fortune)… Amazon’s On-Demand Services Marketplace Launches Monday (TechCrunch)… Google Launches Major Push To Get Local Businesses Online, Improve Data (Search Engine Land)…
Local Startups Need to Focus Less on Consumers, More on Businesses
Founders mistakenly interpret the investment thesis of the local technology industry — the billions in local spending moving onto digital networks — and see a chance to rethink the way we buy before fully considering the vast changes occurring in the way the supply side of the market operates.
Street Fight Daily: Yelp Expands Platform, Waze Sells Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Hooks Up With Startups To Offer A Larger Selection Of E-Commerce Bookings (TechCrunch)… With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising (AdWeek)… How Big Is Google’s Mobile-Friendly Algorithm? Bigger Than Panda Or Penguin (Search Engine Land)…
How Packaged Goods Companies Use Location to Market on Mobile
The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…
How Google Could Transform the $20 Billion Local Television Market
The search giant this week announced that local TV ads shown to Google Fiber subscribers in Kansas City, Kansas, and Kansas City, Missouri, will see ads that are delivered in real-time and can be served up based on geography, the type of program being shown or viewing history, though viewers can opt out of the latter.