March 2015 – Street Fight

Street Fight Daily: Facebook Likes Events, Square Becomes a Platform

The Editors

Street Fight Daily: Facebook Likes Events, Square Becomes a Platform

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Making It Easier To Find Events You Want To Go To (Mashable)… How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever (AdWeek)… The Racists Next Door: Why Nextdoor’s Racial Profiling “problem” Isn’t The Company’s Fault — It’s Society’s (Pando)…

Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion

The Editors

Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Launches Home Services To Sell Everything From An Oil Change To Piano Lessons (Verge)… Angie’s List Freezes $40 Million Indiana Expansion, Citing Anti-gay Law (Mashable)… Ten Red Flags On The GoDaddy IPO (Pando)…

Street Fight Daily: Facebook Messages Businesses, Amazon’s Angie’s List Killer

Steven Jacobs

Street Fight Daily: Facebook Messages Businesses, Amazon’s Angie’s List Killer

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Do Facebook Users Really Want To Chat With Businesses? (Fortune)… Amazon’s On-Demand Services Marketplace Launches Monday (TechCrunch)… Google Launches Major Push To Get Local Businesses Online, Improve Data (Search Engine Land)…

Street Fight Daily: Yelp Expands Platform, Waze Sells Ads

The Editors

Street Fight Daily: Yelp Expands Platform, Waze Sells Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Hooks Up With Startups To Offer A Larger Selection Of E-Commerce Bookings (TechCrunch)… With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising (AdWeek)… How Big Is Google’s Mobile-Friendly Algorithm? Bigger Than Panda Or Penguin (Search Engine Land)…

How Packaged Goods Companies Use Location to Market on Mobile

Annie Melton

How Packaged Goods Companies Use Location to Market on Mobile

The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…