News & Analysis

How Bad Local Data Leads to Bad Calls — And Frustrated Customers

by Donna M. Airoldi Share this  
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In a pay-per-call campaign, quality and accuracy are king. Bad data results in dead-end leads for marketers, and keeps businesses from reaching the true targets of their campaigns. Here are some techniques for optimizing pay-per-call success…

News & Analysis

PlaceIQ Opens Up Mobile Advertising Data to Agencies

by Liz Taurasi Share this  
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For years, mobile advertising firms have promised brands an opportunity to target their customers in the real world. Now mobile advertising startup PlaceIQ wants to help marketers better understand that behavior before a campaign starts and how it changes after the run is finished…

News & Analysis

Street Fight Daily: Yahoo Spins Off Small Business, Groupon Founder’s New Startup

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo To Spin Off Small Business Unit With Alibaba Stake (Quartz)… Groupon Founder’s New App Offers Awesome GPS Walking Tours (Wired)… Gannett: More Digital Acquisitions (NetNewsCheck)…

News & Analysis

How Mobile Has Reshaped Google’s Product Strategy For SMBs

by Steven Jacobs Share this  
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James Croom, the head of marketing for Google My Business, spoke with Street Fight recently about why he believes small business adoption of the web has been slower than expected, and what he’s learned about building products for merchants..

News & Analysis

Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

by Liz Taurasi Share this  
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Street Fight recently caught up with Lauren Moores, vice president of analytics at Dstillery, to talk about location data fraud, the role of location in programmatic, potential impact of Apple Pay and emerging attribution models…

News & Analysis

Street Fight Daily: Google Plans Uber Competitor, Layoffs at eBay and PayPal

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Developing Its Own Uber Competitor (Bloomberg)… Big Layoffs Begin at eBay and PayPal (Recode)… Analyst Gordon Borrell Sees Local Digital Ads Soaring In 2015, But Not For Newspapers (Poynter)…

News & Analysis

How the Rise of Online Dating Helped Thumbtack Raise $100M

by Steven Jacobs Share this  
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Street Fight recently caught up with Thumbtack’s CEO Marco Zappacosta to talk about the company’s meteoric growth, the challenges facing the on-demand economy, and how online a service industry is changing — whether professionals like it or not…

News & Analysis

6 Tools for Location-Based Lead Generation

by Stephanie Miles Share this  
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Customers are out there, and now hyperlocal technology is making it easier for businesses to find them. Nearly three-quarters of the small and medium-sized businesses surveyed by Business.com said they participated in lead generation practices, and 50% of these marketers said they plan to increase their lead generation spending in the coming year…

News & Analysis

Street Fight Daily: Google Now Opens Up, Yelp Back in Court

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Now Becomes “Platform,” Incorporates Third Party Content, Apps (Screenwerk)… Yelp Goes To Court To Protect Identity Of Anonymous Review-Writer (Consumerist)… Two Takeaways About LivingSocial From Amazon’s Yearly Statement (Washington Business Journal)…

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