A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Carmakers Take a Hint From Tablets (New York Times)
Looking to simplify such cockpitlike controls, automakers are starting to take design cues from a familiar household device, the tablet computer. Ford plans to offer Sync 3, the next generation of the company’s in-dash system, across its entire line in the United States by the end of 2016.
Will 2015 Be Breakthrough Year for Community News? (Part Two) (Street Fight)
Tom Grubisich: We saw some promising signs of local news sites getting their mojo in 2014. But is it a lasting, growing trend? To get a peek over the horizon, we went to top experts in community news — publishers, editors and others who are involved in producing, analyzing and critiquing it.
GrubHub Positioned For Gains, Growth And Even An Uber Partnership, Analyst Says (Forbes)
Amazon quietly launched its own Takeout and Delivery service in Seattle, and investor interest in GrubHub started to cool off. But according to one analyst, GrubHub is poised to grow its user base, boost its bottom line, and even forge a partnership with a company like Uber or Priceline.
Openings and New Hires at Bing, Inside Sales, Access Communications (Street Fight)
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Where2GetIt, Ketchum, Review Trackers, At Home, and more.
How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Ad Exchanger)
The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Posterscope and Vistar Media. Posterscope will use Vistar Media’s location data to support an bidding platform for ad delivery to signs owned by Lamar Advertising and Outfront Media.
Two Major ‘Local Metatrends’ of 2014 (Screenwerk)
Greg Sterling: Mobile-location history is delivering real-world behavioral data and insights to marketers and brands, enabling the kinds of targeting, tracking and attribution that simply weren’t possible a short time ago. The proliferation of mobile devices has also been a driver of, though not the only contributor to, the related “online to offline” phenomenon.
“Smart” Cities and the Urban Digital Revolution (Recode)
City planners are finding new ways to address inefficiencies, leveraging connected technology to create smarter hubs that work for city dwellers. The dynamic use of knowledge to improve both the utilization of scarce resources and a higher quality of life for its citizens is the hallmark of a smart city.
A Founder Departs in 2014 at Daily Deal Pioneer LivingSocial (Upstart)
Tim O’Shaughnessy exited the company he co-founded, while a former eBay exec stepped in to meet the challenges of reviving D.C.’s daily deals provider. Almost a year later, those ingredients remain in question — as perhaps does the recipe — though there is a refined focus, thanks in large part to the hiring of a new chief executive.
A Dating App, Happn, to Find a Match Nearby (New York Times)
A French dating app called Happn thwarts the concept of ships passing in the night by recording every ship you pass, or in this case, by making a list of all the potential romantic partners you encounter each day. Your soul mate — and everyone else at the party — is still on your phone somewhere.
LBMA Podcast: Key Trends and Predictions for 2015 (Street Fight)
This is the annual predictions show — a look ahead at the ideas and companies to watch in 2015. Asif and Rob take a look at key trends that will emerge in the industry, as well as companies that will thrive and companies that will struggle.