January 2015 – Street Fight

Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses

The Editors

Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…

Street Fight Daily: Yahoo’s Local Search Struggles, Facebook Doubles Mobile Revenue

The Editors

Street Fight Daily: Yahoo’s Local Search Struggles, Facebook Doubles Mobile Revenue

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyHas Yahoo! Just Given Up on Local/Mobile Search? (Screenwerk)… Facebook Doubles Mobile Ad Revenue, but Costs Also Rise (Recode)… Is 2015 the Year of the Regional Super Bowl Ad? (AdWeek)…

Here’s How Marketers Are Using Mobile This Super Bowl

Steven Jacobs

Here’s How Marketers Are Using Mobile This Super Bowl

In an age when marketers can reach a hundred million people each day by lunchtime, the draw of the Super Bowl’s 184 million viewers has lost some of its luster. But Madison Avenue is focusing on another number: $14.3 billion. That’s the amount that consumers plan to spend on food, beer and other goods for the big game…

How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales

Allan Haims

How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales

Retailers have a plethora of customer data and technologies at their disposal which can be effectively combined to personalize the brick-and-mortar shopping experience. By tapping into the rich analytics and capabilities of these cross-functional offerings, they can be well positioned to regain market share..

Street Fight Daily: Facebook Ditches Clicks, Village Voice On The Block

The Editors

Street Fight Daily: Facebook Ditches Clicks, Village Voice On The Block

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyHere’s How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked (AdWeek)… Village Voice Parent Company Will Explore Sale Of Papers (Poynter)… Apple Maps Connect For Small Businesses Expands Beyond The U.S. (9to5Mac)…

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

Mark Sullivan

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

With all the noise in local marketing, how can SMBs reliably answer the ROI question? How can they increase the signal-to-noise ratio in their marketing metrics even as they increase their investments in online marketing? A good place to start is by focusing on one metric, above all else: Lead Acquisition Cost…

Street Fight Daily: Beacons Retarget Ads, Mobile Wallets Eye Loyalty

The Editors

Street Fight Daily: Beacons Retarget Ads, Mobile Wallets Eye Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now Advertisers Can Use Beacons To Make The Shoes You Were Looking At Inside A Physical Store Follow You Around The Internet (Business Insider)… The Next Step for the Mobile Wallet? Loyalty Programs (Wall Street Journal)… Let’s Stop Laughing At Groupon (Fortune)…

Local Marketing a Rising Priority for National Brands

Balihoo

Local Marketing a Rising Priority for National Brands

A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical to their overall marketing strategy — and that local marketing efforts outperform national campaigns…

6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

Stephanie Miles

6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign than on whether the right audience is being targeted. In many cases, it’s up to hyperlocal vendors to educate SMB clients about the possibilities in mobile audience targeting. Here are six takeaways that vendors should focus on in those discussions…

Street Fight Daily: Expedia Buys Travelocity, Private Equity Eyes Digital First

The Editors

Street Fight Daily: Expedia Buys Travelocity, Private Equity Eyes Digital First

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyExpedia Buys Travelocity, Merging Two of the Web’s Biggest Travel SitesCerberus, Apollo Bidding for Digital First Media (Capital New York)… For Digital, SMBs Need Somebody—and Money—to Lean On (eMarketer)…

LBMA Podcast: Snapchat for Business, Iconeme CEO

Asif Khan

LBMA Podcast: Snapchat for Business, Iconeme CEO

On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app…