November 2014 – Street Fight

LBMA Podcast: Groupon Acquires Swarm, Lord & Taylor Deploys Beacons

Asif Khan

LBMA Podcast: Groupon Acquires Swarm, Lord & Taylor Deploys Beacons

On the show: LINKNYC replaces payphones with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Snapchat partners with Square; Spotify partners with Uber; Target Partners with PointInside; Shazam partners with Adspace Networks; WholeFoods creates deeper local engagement with in-store kiosks in Atlanta…

Street Fight Daily: Twitter Adds Offers, Uber Eyes $40B Valuation

Steven Jacobs

Street Fight Daily: Twitter Adds Offers, Uber Eyes $40B Valuation

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Twitter Introduces Offers: Discounts You Claim in Tweets and Redeem in Stores (Recode)… Uber Said Poised to Raise Funds Showing $40 Billion Value (Bloomberg)… Clinkle Is Bribing College Students With a Vending Machine Full of Cash (ValleyWag)…

Study: 6 of 10 Shoppers Engage With Beacon Messaging

Mason Lerner

Study: 6 of 10 Shoppers Engage With Beacon Messaging

A new study shows that 60% of shoppers open and engage with beacon-triggered content, and 30% of shoppers redeem beacon-triggered offers at the point of purchase. Another 73% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood that they would make a purchase during their store visit…

Meet Pager: The App That Calls Local Doctors To Your Living Room

Steven Jacobs

Meet Pager: The App That Calls Local Doctors To Your Living Room

The house call, once a staple of American medicine, is now typically reserved for the small set of wealthy clientele willing to pay out-of-pocket for a home visit. But a startup in New York believes that an evolving healthcare system paired with an increasingly delivery-friendly consumer may create the right environment for on-demand medicine…

Street Fight Daily: Amazon Enters Home Services, eBay Kills Same-Day Delivery

The Editors

Street Fight Daily: Amazon Enters Home Services, eBay Kills Same-Day Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon Promotes Handyman and Installation Services (Recode)… Ebay Now Pulled From App Store As Company Rethinks Its Same-Day Delivery Plans (TechCrunch)… It’s Not Just About Print Vs. Digital Media — It’s About Culture (GigaOm)…

A ‘Radical Transformation’ Is Brewing in SMB Phones

Mark Sullivan

A ‘Radical Transformation’ Is Brewing in SMB Phones

For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call tracking provides…

Creating a “Local Service Layer” — To Build or To Buy?

The Editors

Creating a “Local Service Layer” — To Build or To Buy?

The question of “buy or build” is everywhere in technology, and for something as important as brand integrity, it is paramount to making the right choice. Marketers can use cloud software to empower local affiliates to evangelize the brand in a controlled environment while using data to localize messaging in an automated way…

Street Fight Daily: Yik Yak Raises $62M, Square Accepts Apple Pay

The Editors

Street Fight Daily: Yik Yak Raises $62M, Square Accepts Apple Pay

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Messaging App Yik Yak Tipped For $62M Funding A Year After Launch (Guardian)… Apple Pay Could Be Coming To Small Businesses, Thanks To Square (Gizmodo)… Investors: Damn Ubergate and Full Speed Ahead With Mega-Funding (Recode)…

Street Fight Daily: GoDaddy Renews IPO Push, Amazon Eyes Hotels

The Editors

Street Fight Daily: GoDaddy Renews IPO Push, Amazon Eyes Hotels

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…GoDaddy Seeks Nearly $4.5b IPO Valuation, Talks Diversifying (New York Post)… Amazon to Get Into Hotel Booking With Launch of Travel Site (Skift)… Leaked Internal Uber Deck Reveals Staggering Revenue And Growth Metrics (Business Insider)…

Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local

The Editors

Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local

Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate…

Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’

Tom Grubisich

Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’

A soon-to-be launched section in Bushwick Daily — called Village — will seek to build more and deeper connections between residents and merchants of Bushwick. The centerpiece of Village is an in-house loyalty program where users will get a bonus when they make their first purchase. If they become a frequent customer, they get another bonus and a Foursquare-type badge…

What Do The Internet and Your Commute Have In Common? A Lot More Than You Think.

Steven Jacobs

What Do The Internet and Your Commute Have In Common? A Lot More Than You Think.

A handful of ex-engineers from Google and a specialist from Stanford want to take their learning from playing traffic cop on the web to solve the congestion problems plaguing some of the world’s business cities. Their insights into managing congestion at Urban Engines could have valuable lessons for managing local commerce…

Case Study: MEDIATA Sees 20% Campaign Lift Through Skyhook Partnership

The Editors

Case Study: MEDIATA Sees 20% Campaign Lift Through Skyhook Partnership

In an effort to reduce wasted spend, MEDIATA partnered with leading location network Skyhook, testing its Hyperlocal IP feature. Skyhook has differentiated itself from other IP positioning providers by taking an empirical approach to location. Rather than inferring IP address positions using network topology—a notoriously inefficient and inaccurate method used by many competing firms—Skyhook takes advantage of their global database of ground-truth locations, which have been assigned to IP addresses…