August 2014 – Street Fight

Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly

The Editors

Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)… Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)… Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)…

Why the Mobile Industry Needs to Address Its Data Problem

Steven Jacobs

Why the Mobile Industry Needs to Address Its Data Problem

Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used…

Street Fight Daily: Facebook Moves Against Click Bait, Location Tracking Widespread

The Editors

Street Fight Daily: Facebook Moves Against Click Bait, Location Tracking Widespread

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Takes Steps Against ‘Click Bait’ Articles (New York Times)… For Sale: Systems That Can Secretly Track Where Cellphone Users Go Around The Globe (WashingtonPost)… Uber CEO Pounces on DUI Arrest of California Lawmaker (Wall Street Journal)…

The Art of Local Marketing: Becoming Selfie-Aware

Mike Boland

The Art of Local Marketing: Becoming Selfie-Aware

The jury is still out on the new Foursquare’s scalability and I’ve grown to like it. But it’s no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I’ve long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp’s potential direction…

Street Fight Daily: Ebay Considers Paypal Spinoff, Square Launches Analytics

The Editors

Street Fight Daily: Ebay Considers Paypal Spinoff, Square Launches Analytics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyEBay Considering PayPal Spinoff (Reuters)… Square Goes After Small Businesses With New Suite of Analytics Tools (Mashable)… Majority Of Digital Media Consumption Now Takes Place In Mobile Apps (TechCrunch)…

Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue

Tom Grubisich

Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue

Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country…