August 25, 2014 – Street Fight

The Art of Local Marketing: Becoming Selfie-Aware

Mike Boland

The Art of Local Marketing: Becoming Selfie-Aware

The jury is still out on the new Foursquare’s scalability and I’ve grown to like it. But it’s no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I’ve long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp’s potential direction…