Street Fight Daily: Google’s Local Algorithm, Amazon’s Square Competitor | Street Fight

Headlines

Street Fight Daily: Google’s Local Algorithm, Amazon’s Square Competitor

1 Comment 28 July 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

Google_Pin_locationGoogle “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal (SearchEngineLand)
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The core changes impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

The Sharing Economy Goes Behind the Counter (Street Fight)
Steven Jacobs: We tend to think of the sharing economy as a consumer movement that helps us hail a ride or find a place to stay. But the basic logic driving the shift — the concept that cloud-based software can help improve coordination and allow us to pool resources more effectively — will start to impact the more mundane aspects in the way some big industries conduct businesses.

Amazon Set to Launch Square-competitor in August as it Develops Biometric Payment Solutions (9to5Mac)
Amazon could be preparing to launch its own mobile credit card reading hardware in the coming weeks. According to documents, Staples stores will prepare next month to stock a new product called the “Amazon Card Reader” alongside existing card readers from Square, PayPal, and Staples’ own in-house brand.

How Customer Retention Plays Key Role in SMB Marketing (Street Fight)
Joe Morsello: Approximately 60% of SMBs spend the majority of their annual marketing budgets on customer retention, because it delivers such a strong return on investment. Within customer retention, email marketing is considered the most effective digital marketing tactic, followed by social media and content marketing

Car-Hailing Service, Lyft, Reaches Deal to Operate in New York City (New York Times)
Two weeks after delaying its New York City debut amid legal concerns, a car-hailing company that relies on drivers’ private vehicles reached an agreement with city and state officials on Friday. But its drivers will be subject to the same rules as those who already operate for-hire vehicles under the Taxi and Limousine Commission, according to the deal.

Foursquare: It’s Time to Be Open About Metrics (AdAge)
David Berkowitz: After five years of obfuscation, it’s time for Foursquare to decide if it’s going to be a real media company, one worthy of marketers’ attention. The lesson for Foursquare and its peers on the sell side is simple: Be open and transparent if you want to be taken seriously.

Homejoy Expands Beyond Cleaning With Beta Test Of Home Services (TechCrunch)
The company has invited customers to book and try out some of the new home services available in beta. Those include plumbing, handyman, landscaping services, pest control, furniture assembly & installation, painting services, moving and storage, electrical services, and carpet cleaning.

Hilton Books Upgraded Technology (Wall Street Journal)
The company plans to announce this week new technology intended for its 4,200 properties world-wide. Targeting younger travelers, Hilton is aiming to leapfrog competitors that already have rolled out new services like turning mobile phones into room keys.

Urban Airship Aims to Move On From CEO’s Assault Allegations  (Recode)
Mobile notifications company Urban Airship is trying to find its way forward, three weeks after CEO Scott Kveton stepped aside amid allegations he sexually assaulted a former girlfriend. Interim CEO Mike Temple hosted a company-wide meeting to encourage the company to be a positive force in the push for the diversity in the tech industry.

Get Street Fight Daily in your inbox! Subscribe to our newsletter.

  • http://localsearchforum.catalystemarketing.com/ Linda Buquet

    Re Pigeon update – I’ve been doing a lot of testing and so has Mike Blumenthal.

    I
    record entire packs, not just a single listing like most would who are
    rank checking clients. So I can track the entire pack and compare how things
    shift.

    Just made a bunch of observations at Mike’s recent post about how the Moz analysis was off.

    Plus the algo is still in major flux. So either has not settled in or they are still testing.

    At my forum I’ve been showing screenshots and doing analysis for Seattle Chiropractor – before the update and then every day after. Still shifting…

    There are also lots of backend changes that affect search, like how searches are GEO located, how duplicates are handled and more.

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly