LBMA Podcast: Google’s Chromecast, Ubimo’s Gilad Amitai | Street Fight

On Location

LBMA Podcast: Google’s Chromecast, Ubimo’s Gilad Amitai

0 Comments 18 July 2014 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include: Google’s Chromecast gets Ultrasonic; Chicago’s Array of Things makes the city smarter and creepier; Telefonica deploys Brainstorm’s platform to all markets; ReservationHop takes reservations hostages; Amscreen and Garmin partner at the Tour de France; Muuzii taps SMS for real-time translations; Nescafe’s PopUp Cafe puts real coffee in the newspaper – including the cup; RetailNext and iZettle close financing rounds; Ubisoft shows us the map of the future; TAB unveils spot ratings for billboards thanks to Inrix. Our special guest is Gilad Amitai of Ubimo.

Episode 190

Recorded: July 13, 2014
Hosts: Rob Woodbridge & Asif Khan

Show Notes:

Sign up to receive updates about our book – People Places Media

Top stories of the week

(starts at 5:50)

1. Google to power Chromecast to interact with nearby devices based on location
2. Chicago’s “Array of Things” initiative
3. Telefonica to deploy Brainstorm platform in all markets
4. ReservationHop
5. Amscreen and Garmin partner on Tour de France
6. Muuzii – real time language translation via text
7. Nescafe’s PopUpCafe (Paris)
8. RetailNext raises $30M / iZettle gets $6.8M
9. Watchdogs – Wearedata
10. TAB unveils spot ratings for billboards using Inrix

Guest of the week: Gilad Amitai of Ubimo (32:10)

Discussion
1. The real-life experience is only half the story (47:30)
2. The Smart City Conundrum (52:50)
3. Can everything be “Uber-fied”? (59:00)

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly