A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology
Snapchat Adds Location-Based Photo Filters (VentureBeat)
Snapchat announced the development of Geofilters, which let you add a filter over your photo that shows your location. Geofilters will be available in New York City and Los Angeles starting today. The company has also made the filters available in a number of undisclosed locations that users will be able to find.
LivingSocial Taps eBay Ad Exec to Replace O’Shaughnessy as CEO (Street Fight)
The daily deals site has hired Gautam Thaker to replace co-founder Tim O’Shaughnessy, who announced he would step down earlier this year. Thaker had been general manager of eBay’s advertising business.
Yelp Liberates Its API To Box Out Foursquare And Google (TechCrunch)
Yelp wants as many inroads and reminders for its service around the web as possible, so today it upped the limit on its API. By freeing up usage of its API, Yelp becomes more appealing to developers looking to help people discover local businesses, and could persuade them to use its database instead of Foursquare or Google Places which were much more openly available until now.
Meet Cups: Endless Coffee for $45 a Month (Street Fight)
The third biggest coffee chain in New York isn’t a chain at all. It’s Cups, an Israeli app that wants to turn the city’s independent coffee shops into Netflix-style subscription service. The app offers subscribers unlimited coffee, tea, or espresso at a growing number of small coffee shops across Manhattan and Brooklyn.
Clear Channel Brings Outdoor Ads to Life On Smartphones (AdAge)
Clear Channel Outdoor is launching a technology platform for connecting out-of-home advertisements with consumers’ smartphones. The platform, called Connect, turns outdoor structures — like mall kiosks and airport signs — into digital interfaces that passersby can activate through mobile location sensors.
5 Platforms That Connect Online Campaigns to Offline Results (Street Fight)
A number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing. Here are five examples of offline-to-online data platforms that tie the results of digital marketing campaigns to in-store transactions.
Uber Partners With Care.com, Provides Kids’ Car Seats (USA Today)
Uber and Care.com have partnered to offer safer rides for on-the-go parents with small children. The ride sharing service and parenting website, which specializes in both finding and managing family care, created uberFAMILY, a service placing children’s car seats in certain Uber vehicles in both Washington, D.C., and Philadelphia.
iZettle Investments Prompts Loss Despite Revenue Gains (Wall Street Journal)
iZettle, a European mobile card payments startup rivaling U.S.-based Square, boosted revenue last year but remains in the red as the company continued to pour money into expanding its operations. The losses at iZettle, whose portable credit card chip readers turn smartphones and tablets into teller machines, widened considerably from 2012, when the company reported a 117 million krona loss. (Subscription Required)
Google Adds Zip Code Matches In Knowledge Graph Carousel (SearchEngineLand)
Google has added zip code matches and lookups to the knowledge graph section of the search results. If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets you slide through the various options.
WunWun Slashes Pricing To Compete With Other On-Demand Delivery Services (TechCrunch)
Going up against big players like PostMates, Uber Rush, and even Seamless, WunWun is looking to make even more of a dent in the on-demand delivery space with a switch-up on pricing. WunWun helpers will get whatever you request, text you throughout the process with any questions or updates, and deliver your request direct to wherever you are.
Goodzer Now Aggregating SMB Data, Moving Into Local Marketing Services (Screenwerk)
Goodzer has been an aggregator and syndicator of local product data — something of a survivor of the “real-time inventory” push that came a couple of years ago. Now the company is getting into “enhanced local services content” and wants offer “merchant-facing performance marketing and presence solutions” for both enterprises and SMBs.
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