LBMA Podcast: SnapChat Tests Location, MapCo’s Howard Curtis

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include: SnapChat exploring location-based smart filters; Google acquires Skybox Imaging; Aisle411 partners with Walgreens and Google; Robocat’s Thermodo weather keychain; Colgate helps the teeth of Myanmar’s children; RF’s alternative to wearable tech; Mind Pong by the Brain Tumour Charity; Apple patents location-based security; Ikea Russia builds a website inside of Instagram; Interactive music without learning an instrument. Our special guest this week is Howard Curtis of MapCo and our resource of the week explores why national brands must adapt to the changing traveler behaviour by Placeable.

Episode 189

Recorded: July 4, 2014
Hosts: Rob Woodbridge & Asif Khan

Show Notes:

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Top stories of the week

(starts at 4:00)

1. SnapChat location-based smart filters
2. Google acquires Skybox Imaging
3. Google partners with Aisle411 for 3D maps of stores
4. Robocat’s Thermodo Keychain
5. Colgate’s Mobile Myanmar campaign
6. Low-power WiFi alternative to wearables by MIT
7. The Brain Tumor Charity – Mind Pong
8. Apple receives patent on intelligent location-based security
9. Ikea Russia creates website inside of Instagram
10. Interactive Music Battle

Guest of the week: Howard Curtis of Mapco (33:30)

Discussion
1. Finding new uses for products already in market. (46:15)

Resource
Placeable – Missed Connection: Why National Brands Must Adapt To Changing Traveler Behavior (57:40)