LBMA Podcast: Ubisense, ShopperTrak, and Pulsate’s Patrick Leddy | Street Fight

On Location

LBMA Podcast: Ubisense, ShopperTrak, and Pulsate’s Patrick Leddy

0 Comments 03 July 2014 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week feature Lego’s Fusion, Chaotic Moon’s intern tracking software, Ubisense’s new MyWorld Platform, ShopperTrak lands Journeys for location analytics, Lucchese taps Experticity for employee training, JCDecaux augments cell signals at bus stops in Amsterdam, Audi lights up the World Cup, Garrett Camp hires well to build Reserve.com, HouseTab tries social and payments together and Slight is launched. Our special guest is Patrick Leddy of Pulsate.

Episode 188

Recorded: June 27, 2014

Show Notes:

Sign up to receive updates about our book – People Places Media

Top stories of the week

(starts at 4:45)

1. Launch of the HouseTab app
2. Lego launches Lego Fusion
3. Chaotic Moon‘s Gopher Tracker for interns
4. Ubisense launches MyWorld Platform
5. Journeys selects ShopperTrak for location analytics
6. Lucchese uses Experticity to gamify employee training
7. JCDecaux puts 4G small cells in Amsterdam bus shelters
8. Audi launches World Cup scoreboard with car headlights
9. Garrett Camp hires Naveen Selvadurai and launches Reserve.com
10. Launch of Slight app

Guest of the week: Patrick Leddy of Pulsate (26:10)

Discussion
1. The art of tracking people (34:40)
2. What IS an advertising company doing with 4g small cells? (42:55)

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Webinar: The Power of Contextual Location Data

Get insights into the ways new mobile and contextual technology make relevant content a reality by unlocking the power of place in "Using Contextual Location Data to Create Relevant Content Everywhere." Watch now!

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly