A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology
Get Paid: GoDaddy Links With PayPal, Dwolla, Stripe For A Mobile & Web Payment Service (TechCrunch)
As GoDaddy gears up for a $100 million IPO, the company has launched “Get Paid,” a new online and mobile payments service created with existing digital payments heavyweights PayPal, Dwolla and Stripe. Get Paid will let users accept credit cards, debit cards, and PayPal transfers, and it will be available first to GoDaddy’s 9 million users in the U.S.
In OpenTable Deal, Signs of Deeper Convergence in Travel and Local (Street Fight)
Steven Jacobs: Two recent acquisitions by Priceline and TripAdvisor offer an early look into a logic that could drive a more comprehensive consolidation of the travel and local technology sectors. Many of the structures built to help visitors navigate new cities — and implicitly for marketers to reach tourists — might quickly become obsolete.
Pandora: More Than Half Our Revs Will Be Local In A Few Years (Marketing Land)
Greg Sterling: It might surprise you to know that internet radio provider Pandora has outside sales reps (“feet on the street”) in 37 markets in the US. Ad Sales SVP Steven Kritzman projected that “Half of our revenue, if not more, a few years from now” would be from localized targeting on Pandora. “We’re all in on local,” he said.
6 Ways SMBs Can Improve Email Newsletter Open Rates (Street Fight)
Email newsletters are playing an increasingly important role in local merchant marketing, with 65% of small businesses now using the digital channel to drive customer engagement. Here are six strategies for SMBs looking to improve open rates on their email newsletters
Taking Another Plunge into Digital News (USA Today)
Jim Brady left DFM in April after the company decided to mothball Thunderdome. Now he’s leaping back into the fray, launching a local digital news operation in Philadelphia. He’s the CEO of Stomping Ground, the parent company of Brother.ly And he’s financing it himself, at least to get it off the ground.
Street Fight’s 10 Most Popular Stories From the First Half of 2014 (Street Fight)
In the local space, it was out with the old and in with the new during the first six months of 2014. With the first half of the year in the bag, here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year.
The Evolution of Trust (New York Times)
(Subscription required) David Brooks: I’m one of those people who thought Airbnb would never work. The big thing I underestimated was the transformation of social trust. Now there is a new trust calculus, powered by both social and economic forces. The result is a personalistic culture in which people have actively lost trust in big institutions. This is fertile ground for peer-to-peer commerce.
How AT&T Could Keep Crooks From Using Your Credit Card (BusinessWeek)
Banks and card networks like Visa and MasterCard are working with wireless carriers to cut down on fraudulent transactions by tying purchases to the location of a shopper’s smartphone. AT&T will test a service that verifies transactions by using a phone’s whereabouts — as long as it has customers’ permission
This Man Wants to Bring Daily Deals Back From the Dead. To Which We Can Only Say: Meh (Washington Post)
Matt Rutledge, the man behind Woot, is back with an ambitious plan to restore daily deals to their former glory. Woot was the quirky, irreverent front-runner to modern daily deals, premised on transparency and randomness. In a Kickstarter that was funded Saturday, Rutledge essentially made his pitch to bring it back.
Mobile Calls Are The New Conversions: 7 Tips For SEMs (SearchEngineLand)
The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the mobile searches.
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