July 2014 – Street Fight

Daily Voice Expands Into Roger Ailes’ Territory

Tom Grubisich

Daily Voice Expands Into Roger Ailes’ Territory

The Daily Voice has expanded to Putnam County in the Lower Hudson Valley, creating the regional corporate network’s 42nd site in the affluent suburban New York-Connecticut market. Tucker said Putnam Daily Voice’ was launched “with zero expansion” of staff, which includes eight reporters covering a number of communities in the New York-Connecticut suburbs…

Street Fight Daily: Andrew Mason’s Next Big Thing, Square Bets on Chips

The Editors

Street Fight Daily: Andrew Mason’s Next Big Thing, Square Bets on Chips

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGroupon Founder’s Next Big Plan: Audio Walking Tours (Businessweek)…Square Bets Big on Next-Gen Credit Card Tech (Wired)… Payments Giant First Data Acquires Gyft in an Effort to Bring Digital Gift Cards to the Masses (Pando)…

The Impact of Google’s Local Update Is Still a Developing Story

Damian Rollison

The Impact of Google’s Local Update Is Still a Developing Story

Google seems to be experimenting with driving more traffic to its local competition, meaning that it’s more important than ever for a business to secure its presence across a broad base of directories. The value proposition of local SEO does not change in a fundamental way, given that Google has long used citation consistency as a prominent local ranking signal…

Study: Consumers Increasingly Receptive to Mobile Ads

David Hirschman

Study: Consumers Increasingly Receptive to Mobile Ads

A new study released by xAd and Telmetrics finds that consumer engagement with mobile ads has increased dramatically over the past few years. Nearly 50% of mobile shoppers said that they found mobile ads informative/helpful — up from 22% in 2013. In addition, nearly half of respondents who clicked on mobile ads said they went on to take secondary actions (like viewing a website or searching for additional information)…

The Data, Apps, and Science of Successful Marketing

VentureBeat

The Data, Apps, and Science of Successful Marketing

VentureBeat’s inaugural event on the future of marketing tech — is gathering the industry’s biggest names at the Hotel Nikko in San Francisco on Aug. 5-6 to uncover new case studies, insights, and strategies designed to help companies more effectively acquire and retain customers and grow revenue. Click for more info and a discount code…

Apple Will Beef Up Privacy in iOS 8 — Here’s What It Means for Local

Steven Jacobs

Apple Will Beef Up Privacy in iOS 8 — Here’s What It Means for Local

When Apple unveiled iOS 8 last month, only brief mentions were made of iBeacon, the company’s much-hyped proximity messaging protocol. But early versions of the software released to developers in July suggest that the forthcoming operating system could include changes with implications for stakeholders across the commerce, advertising, and retail technology industries…

5 Tools for Cross-Device Ad Targeting

Stephanie Miles

5 Tools for Cross-Device Ad Targeting

Ad targeting was relatively straightforward back when consumers relied exclusively on their desktops to consume online content. But as the number of gadgets owned by consumers has increased over time, ad targeting has become considerably more complicated. Here are five companies that offer cross-device tracking for advertisers…

Street Fight Daily: Zillow Buys Trulia for $3.5B, Yelp Adds Videos to Reviews

The Editors

Street Fight Daily: Zillow Buys Trulia for $3.5B, Yelp Adds Videos to Reviews

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyZillow to Buy Trulia for $3.5 Billion in All-Stock Deal (New York Times)… Yelp’s Newest Feature Adds Videos To Your Restaurant Reviews (BusinessInsdier)… Startups Uber and Airbnb Court Business Travelers (Wall Street Journal)…

The Sharing Economy Goes Behind the Counter

Steven Jacobs

The Sharing Economy Goes Behind the Counter

We tend to think of the sharing economy as a consumer movement that helps us hail a ride or find a place to stay. But the basic logic driving the shift will soon start to impact the more mundane aspects of small business, allowing merchants to enjoy some of the advantages of scale that their larger competitors do…

Street Fight Daily: Google’s Local Algorithm, Amazon’s Square Competitor

The Editors

Street Fight Daily: Google’s Local Algorithm, Amazon’s Square Competitor

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal (SearchEngineLand)… Amazon Set to Launch Square-competitor in August as it Develops Biometric Payment Solutions (9to5Mac)… Car-Hailing Service, Lyft, Reaches Deal to Operate in New York City (New York Times)…

5 Ways to Increase Redemptions of Mobile Coupons

Stephanie Miles

5 Ways to Increase Redemptions of Mobile Coupons

Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals. Despite the obvious consumer interest in mobile coupons, however, many retailers — and particularly, smaller merchants — are still struggling to get their footing in this new marketing world…

LBMA Podcast: Bonnaroo’s Beacons, Autograph’s Henry Lawson

Asif Khan

LBMA Podcast: Bonnaroo’s Beacons, Autograph’s Henry Lawson

Top stories of the week include: Heineken’s @wherenext twitter service; Clear Channel launches its “Connect” platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches “CentreStage” in BestBuy; Marriott launches LocalPerks; and Birchbox opens up a real-life store in SoHo…

Street Fight Daily: Zillow Eyes Trulia, Facebook and Uber Discuss Partnership

The Editors

Street Fight Daily: Zillow Eyes Trulia, Facebook and Uber Discuss Partnership

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyZillow Seeking to Buy Rival Property Site Trulia (Bloomberg)… Facebook and Uber Discuss Integration of Car Service Into Messenger (Recode)… LivingSocial’s Losses Narrow in the Second Wuarter (Washington Post)…