LBMA Podcast: Glympse, Blippar, and Esri

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week feature McDonalds Canada, Pinterest, Food Network, Lowe’s, Naziha Mestaoui, Match.com, Amazon, Oman, Glympse, Kraft, Blippar and Wal-Mart. Our resource of the week is from ESRI.

Episode 187

Recorded: June 22, 2014
Hosts: Rob Woodbridge & Asif Khan

Show Notes:

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Top stories of the week

(starts at 5:30)

1. McDonald’s Canada – Digital out of home fries promotion at Dufferin Mall in Toronto, Canada
2. Pinterest ramps up location serach
3. Food Network taps mobile commerce to drive viewer loyalty
4. Lowe’s launches Holoroom
5. One Heart, One Tree – 3D art projection
6. Match.com to use facial recognition to find you the right date
7. Amazon launches Fire phone
8. Reverse vending machines give air miles in Oman
9. Glympse raises $12M
10. Kraft teams up with Blippar for the “Great American Bacon Cheeseburger” campaign at Wal-Mart

Discussion
1. Evolution of DOOH (27:35)
2. Facial Recognition for dating and beyond (36:00)
3. The Lowes Holodeck (42:16)

Resource of the week: A Panoramic View of the World Cup with Esri Story Maps (46:00)