LBMA Podcast: VW’s Eyes on the Road Campaign, Blippar Acquires Layar | Street Fight

On Location

LBMA Podcast: VW’s Eyes on the Road Campaign, Blippar Acquires Layar

0 Comments 20 June 2014 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week feature Amazon, Volkswagen, Blippar, Layar, Regent St, Autograph, Avanade, Accenture, NinthDecimal (JiWire), PicQuest, Norton Outdoor, Placed, Retail Solutions Inc and Gigwalk. Our resource of the week is from Urban Airship.

 

Episode 186

Recorded: June 13, 2014
Hosts: Rob Woodbridge & Asif Khan

Show Notes:

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Top stories of the week

(starts at 4:25)

1. Amazon to launch local marketplace
2. VW’s Eyes On The Road campaign
3. Blippar acquires Layar
4. Regent St. gets beacons via AutoGraph
5. Smart fitting room with Avanade & Accenture
6. JiWire becomes NinthDecimal
7. PicQuest – the Uber for photography
8. Norton Outdoor’s Lazo App
9. Placed raises $10M
10. Retail Solutions Inc. partners with Gigwalk

Discussion
1. Amazon’s “slow” march forward (28:00)
2. When is there one beacon too many (36:00)
3. Retail Solutions Inc. partners with Gigwalk (41:30)

Resource of the week: Mobile Users OK With Being Located (47:00)

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